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Managing Digital Content Certificate

With the flood of digital content, maintaining a dynamic, informative web presence in a content-rich world is a primary challenge for every marketing team. From web to social, creating digital content for effective Search Engine Optimization (SEO) has never been more important. The Managing Digital Content Certificate focuses on creating, delivering and managing all types of digital material for your organization. Study effective content management principles and best practices, then take what you’ve learned and create engaging and usable content. Work with our experienced, innovative instructors to increase your skills and value within the ever-evolving digital landscape.

Learning Outcomes

  • Apply user-centered design (UCD) methodology to your digital content
  • Identify different structures of online content formats and apply them to business and marketing goals
  • Create digital content and deliverables for your organization
  • Implement Google Analytics into a website to capture meaningful data to improve your digital content
  • Produce and optimize content with the latest SEO strategies
  • List the five proven models for writing headlines, subheads, email subject lines and social posts that inspire action


To get started, enroll in one of our core courses. Earn the certificate by completing 6 core courses and 2 elective courses within two years.

For information on the course format, view the session information on the selected course page.

CORE COURSESFallSpringSummerPrice
Building an Integrated Digital Content Strategy

10/29-11/5 Live Online

Introduction to Digital Marketing Analytics

10/18-10/19 Live Online

SEO – What It Takes to Win

12/7-12/15 Live Online

Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

11/15-11/22 Live Online

User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

12/1 In-person

Write High-Impact Copy for Your Website

11/9-11/16 Live Online

Adobe Illustrator – Basics

12/6-12/8 Live Online

Adobe InDesign – Basics

10/22 In-person

Adobe Photoshop Bootcamp

10/25-10/26 Live Online

Email Marketing Best Practices

10/21-10/28 Live Online

Google Tag Manager$374

Still Have Questions? Contact Us.

Christine Sigrist, Program Manager

| (414) 227-3336

Industry Partner

In Partnership With

American Marketing Association

Earn your certificate and showcase your achievement with a distinctive digital badge.

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