All fall 2020 courses and programs will be offered online. For more information, visit uwm.edu/sce/coronavirus.

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Managing Digital Content Certificate

With the flood of digital content, maintaining a dynamic, informative web presence in a content-rich world is a primary challenge for every marketing team. From web to social, creating digital content for effective Search Engine Optimization (SEO) has never been more important. The Managing Digital Content Certificate focuses on creating, delivering and managing all types of digital material for your organization. Study effective content management principles and best practices, then take what you’ve learned and create engaging and usable content. Work with our experienced, innovative instructors to increase your skills and value within the ever-evolving digital landscape.

Learning Outcomes

  • Apply user-centered design (UCD) methodology to your digital content
  • Identify different structures of online content formats and apply them to business and marketing goals
  • Create digital content and deliverables for your organization
  • Implement Google Analytics into a website to capture meaningful data to improve your digital content
  • Produce and optimize content with the latest SEO strategies
  • List the five proven models for writing headlines, subheads, email subject lines and social posts that inspire action

Courses

To get started, enroll in one of our core courses. Earn the certificate by completing 6 core courses and 2 elective courses within two years.

Online course formats include live, course-paced, combined or on-demand. Blended courses offer both face-to-face and online components. View the session information on course pages for details.

CORE COURSESFallSpringSummerPrice
Building an Integrated Digital Content Strategy

3/12-3/24/2021 Live Online

$924
Introduction to Digital Marketing Analytics

1/28-1/29/2021 Live Online

$374
SEO - The When, What and How$374
SEO: Keyword Research, Link Building and Content Optimization

11/2-11/23 Online

4/5-4/26/2021 Online

$699
Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

4/15-4/20/2021 Live Online

$374
User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

2/22-2/24/2021 Live Online

$374
Write High-Impact Copy for Your Website

12/7-12/14 Live Online

5/17-5/24/2021 Live Online

$374
ELECTIVE COURSESFallSpringSummerPrice
Adobe Illustrator – Basics$374
Adobe InDesign – Basics

5/13-5/14/2021 Live Online

$374
Adobe Photoshop – Basics

5/3-5/4/2021 Live Online

$374
Email Marketing Best Practices

10/21-10/28 Live Online

5/11-5/18/2021 Live Online

$374
Google Tag Manager$374

Still Have Questions? Contact Us.

Christine Sigrist, Program Manager

| (414) 227-3336

Industry Partner

In Partnership With

American Marketing Association