Trouvaille District

Description

The Trouvaille District is the name of our propositioned rebrand for the Eastside BID’s neighborhood outlines. This area includes East North Avenue and certain surrounding streets. Trouvaille, which translates to “a lucky find”, appropriately describes the nature of this quirky-historic area. The narrative of the neighborhood is making a dramatic shift. Our intentions are to match the branding of the neighborhood to the developing identity.