Bringing back public green space along the Milwaukee River and providing greater pedestrian access across the river are the main goals of this project. Historically, the Milwaukee River was a site for many Biergartens, celebrating Milwaukee’s rich German heritage, and a place for ideas to spread over a stein of beer. In addition to the design of a park to occupy the current plot of 1887 N Water St., branding of the park is integral, incorporating the design of the bridge, with the ability to expand into a sticker campaign to spread word about this public green space on Water St along the Milwaukee River.