This class introduces basic theories and practices of persuasion and compliance gaining. Three major goals of this class involve (a) familiarizing with persuasion theories in general, (b) enabling students to use theories in explaining and analyzing real life incidents of persuasion/compliance gaining, and (c) applying the concepts/theories to judging the success or failure of an actual persuasive communication chosen by the student (e.g., TV commercials, social movements, political campaigns, public service announcements).

WHO WILL BENEFIT FROM THE COURSE? 

The course is for students 1) who are interested in persuasion, 2) who want to become an effective persuader, 3) who want to become a critical consumer of persuasive messages, and 4) who want to fit an interesting and useful online course into their busy schedule.