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- Oversees all marketing/communication/public relation initiatives for the College
- Develops marketing and promotional materials for academic programs, events, alumni/donor relations, and general advertising
- Works closely with University Relations to develop brand awareness and consistency
- Collaborates with College of Nursing divisions to drive recruitment, retention, and development
- Oversees web development, content, publications, design, and advertising for the College.
- Sets strategic marketing direction
- Oversees planning and drives communications for external events
