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Panther Pale Ale will make its debut and be sold to the public starting at UWM\u2019s Dec. 13 game against Longwood, which tips off at 7 p.m. at UWM Panther Arena.<\/p>\nMilwaukee Athletics, in conjunction with Pilot Project Brewing, celebrates the release of Panther Pale Ale at UWM\u2019s Dec. 13 men\u2019s basketball home game.<\/p>\n
The beer, an American pale ale, also will be available through retailers during the holiday season and beyond.<\/p>\n
An officially licensed product, Panther Pale Ale was developed in a partnership among Pilot Project Brewing, Craft Beverage Warehouse, Milwaukee Athletics, the Collegiate Licensing Company, and UWM\u2019s Peck School of the Arts, whose students helped design the packaging.<\/p>\n
Panther Pale Ale will make its debut and be sold to the public starting at UWM\u2019s Dec. 13 game against Longwood, which tips off at 7 p.m. at UWM Panther Arena.<\/p>\n
\u201cMilwaukee Athletics is pleased to support this cross-campus collaboration, highlighted by an opportunity for UWM students to obtain real-world experience, further enhancing the classroom instruction,\u201d said UWM Director of Athletics Amanda Braun. \u201cThis project\u2019s success is the result of the work by many, including proud Panther alumni and our partners within the business community. We are excited to showcase the Milwaukee Panthers\u2019 brand throughout greater Milwaukee.\u201d<\/p>\n
Pilot Project Brewing is a brewery incubator and restaurant located in Milwaukee\u2019s Brewery District. Dan Abel, Pilot Project co-founder and CEO, said the new partnership is a welcome one.<\/p>\n
\u201cAs a brewery incubator lowering the barriers to entry in an extremely difficult industry, we have always been interested\u00a0in partnering with a university,\u201d Abel\u00a0said. \u201cWe share a mutual goal of investing in the future and creating opportunities for classes of creative people that may not otherwise exist. As neighbors, partnering with UW-Milwaukee was a no-brainer. Not only do we get to make and design a great beer together, we get to celebrate with the university and alumni surrounding us!\u201d<\/p>\n Panther Pale Ale\u2019s packaging design was chosen from several options submitted by students at UWM\u2019s Peck School. Gisselle Dominguez, a senior design and visual communications major from Waukesha, submitted the winning artwork.<\/p>\n \u201cIt\u2019s a tribute to the vibrant energy that UWM possesses, which has been a significant source of inspiration in my creative journey,\u201d Dominguez said. \u201cIt\u2019s a celebration, intended to resonate with the diverse and dynamic spirit of UWM. Not only the school, but Milwaukee overall \u2013 the city that has fueled my creativity and given me so much opportunity. I am proud to be a UWM Panther.\u201d<\/p>\n Craft Beverage Warehouse is printing the cans and packaging for the product, while CLC \u2013 UWM’s official trademark licensing partner \u2013 licensed the product through an agreement with Pilot.<\/p>\n \u201cOne of the core tenets of our business is community involvement \u2013 and what better way to be involved than with one of the most impactful educational institutions in the state,\u201d said Kyle Stephens, president and co-founder of CBW, and also a UWM graduate. \u201cAs a Lubar College of Business alumnus, it\u2019s been fun to get into the classroom and share my livelihood and potential career opportunities with design students, and on such a fun beverage product. This multipart collaboration has created a product to bring Panther Nation together. Go Panthers!\u201d<\/p>\n A portion of the proceeds from the sales of the beer will be directed to student scholarships and other student-centered programming at UWM.<\/p>\n \u201cHands-on learning is what we do best at the Peck School of the Arts,\u201d said Peck Head of School Kevin Hartman. \u201cThis collaboration highlights our dedication to providing occasions for our students to engage with the creative community and industry partners. We\u2019re excited about the final product, we\u2019re very proud of Gisselle, and we are thrilled that the project will support student scholarships.\u201d<\/p>\n![\"\"](\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2023\/12\/beer300x200-113A6110.jpg\")