Student entrepreneur at UWM launches business

James Van Eerden had an idea. UWM’s Student Startup Challenge helped him hone his idea from a single dehydrated watermelon snack into a company with packaging and multiple products.

UWM served as a point for James to connect with not only new business partner Matt Kemper, but also with those in the food and beverage sphere. James and Matt have now won seven business competitions including “Project Pitch It,” which awarded them $10,000 for their business.