{"id":578,"date":"2022-09-12T14:11:09","date_gmt":"2022-09-12T19:11:09","guid":{"rendered":"https:\/\/uwm.edu\/marcomm\/services-resources\/uwm-photo-archive-usage-guidelines\/"},"modified":"2026-04-02T13:36:18","modified_gmt":"2026-04-02T18:36:18","slug":"uwm-photo-archive-usage-guidelines","status":"publish","type":"page","link":"https:\/\/uwm.edu\/marcomm\/services-resources\/uwm-photo-archive-usage-guidelines\/","title":{"rendered":"UWM Photo Archive Usage Guidelines"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<p>Photos may be used for UWM promotional purposes by the campus community. Usage for promotion of non-UWM organizations is prohibited unless they\u2019re in partnership with UWM and requires\u00a0<a href=\"mailto:mbaylor@uwm.edu?subject=Photo%20Permission\" target=\"_blank\" rel=\"noreferrer noopener\">approval from MarComm&#8217;s director of multimedia<\/a>.<\/p>\n\n\n\n<p>All photos in the gallery should not be digitally altered, changed, modified or manipulated in any way that changes the content, meaning, subject matter or look of the original photo. Basic cropping and retouching are permitted, provided the original intent of the image and subject matter is not changed.<\/p>\n\n\n\n<p>The photo information is included in the photo metadata. Please credit the photographer if one is listed. If not, please credit UWM Photo Services when using the photo.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Photo courtesy of UWM Photo Services\/Photographer\u2019s Name<\/li>\n\n\n\n<li>Photo courtesy of UWM Photo Services<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-preserving-file-names\">Preserving File Names<\/h3>\n\n\n\n<p>It is important that when you download a photo from the UWM Photo Archive that you do not delete the original file name. It is very difficult for UWM photographers and designers to relocate the original photo file without the original file name.<\/p>\n\n\n\n<p><strong>For files that will be uploaded to websites:<\/strong>\u00a0Renaming the image file using SEO-friendly keywords is important for SEO because search engines crawl file names. After uploading the image to a WordPress site, enter the original file name in the image\u2019s \u201cDescription\u201d field.<\/p>\n\n\n\n<p><strong>For all other uses:<\/strong>&nbsp;You are welcome to add a description to the beginning of the file name to help you organize your photos. Here\u2019s how:<\/p>\n\n\n\n<p><strong>Original file name:<\/strong>&nbsp;20200904_IMC_EH_0013.jpg<\/p>\n\n\n\n<p><strong>File name with added description:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2020BrochurePage2_20200904_IMC_EH_0013.jpg<\/li>\n\n\n\n<li>StudentName_20200904_IMC_EH_0013.jpg<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/marcomm\/wp-content\/uploads\/sites\/614\/2022\/09\/honors-college-student.jpg\" alt=\"UWM honors college student\" class=\"wp-image-636\" srcset=\"https:\/\/uwm.edu\/marcomm\/wp-content\/uploads\/sites\/614\/2022\/09\/honors-college-student.jpg 750w, https:\/\/uwm.edu\/marcomm\/wp-content\/uploads\/sites\/614\/2022\/09\/honors-college-student-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption>Photo courtesy of UWM Photo Services\/Elora Hennessey<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":37709,"featured_media":0,"parent":52,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-578","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing &amp; 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