Phase 1 – January 8, 2025
UWM home page and other top-level, university-wide pages, including:
- UWM Home Page
- About Milwaukee
- About UWM
- Academics
- Admissions
- Advising
- Alumni & Friends
- Athletics & Recreation
- Business & Community
- Cost & Aid
- Current Students
- Faculty & Staff
- Future Students
- Health & Wellness
- International Students
- Leadership
- Lifelong Learning
- Metamajors at UWM
- Parents & Families
- Request Information
- Research
- Safety
- Student Life
- Student Support Services
- Vision, Values, and Mission
- Visit
Phase 2 – May 2025
Key student services and support pages:
- Undergraduate Admissions
- Graduate School
- International Education
- UWM Online
- Student Financial Services
- Registrar’s Office
- Housing
- Dining
- Community Empowerment & Institutional Inclusivity
- Pathways Advising
- Student Health and Wellness
- Dean of Students
- UWM Libraries
- Office of Undergraduate Research
- Office of Research (not a key student service and support topic but included in phase due to Web Identity 2 migration project)
Phase 3 – August 2025
School/College pages:
- College of the Arts & Architecture
- School of Architecture & Urban Planning
- Peck School of the Arts
- Lubar College of Business
- College of Community Engagement & Professions
- School of Education
- Helen Bader School of Social Welfare
- School of Information Studies
- College of Engineering & Applied Science
- School of Continuing Education
- School of Freshwater Sciences
- College of Health Professions & Sciences
- School of Biomedical Sciences & Health Care Administration
- School of Nursing
- School of Rehabilitation Sciences & Technology
- College of Letters & Science (for departments and programs pages moved to Web Identity 2)
- Joseph J. Zilber College of Public Health
Phase 4 – January 2026
All remaining web pages on UWM.edu on Web Identity 2 regardless of student focus.
Phase 5 – April 2026
All web pages on UWM.edu in scope for UWM branding.