{"id":13077,"date":"2022-09-26T11:29:52","date_gmt":"2022-09-26T16:29:52","guid":{"rendered":"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/?page_id=13077"},"modified":"2026-03-03T12:07:01","modified_gmt":"2026-03-03T18:07:01","slug":"the-lec-bookshelf","status":"publish","type":"page","link":"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/the-lec-bookshelf\/","title":{"rendered":"LEC Library"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1 uwm-l-order--last\"><div class=\"uwm-block-otp-nav \"><\/div>\n\n<div class=\"content_block\" id=\"custom_post_widget-17773\"><nav aria-label=\"Sidebar\" class=\"uwm-p-navigation-list uwm-p-navigation-list--gold-border \"><div class=\"uwm-p-navigation-list--title\"><a href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/\">About<\/a><\/div><ul><li><a href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/lec-classifieds\/\">LEC Classifieds<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/scholarships\/\">Scholarships<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/partners-resources\/\">Partners &amp; Resources<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/lec-space-overview\/\">LEC Space Overview<\/a><\/li><li><a class=\"current\" href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/the-lec-bookshelf\/\"><span aria-current=\"page\">LEC Library<\/span><\/a><\/li><li><a href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/icfellows\/\">LEC Teaching Fellows<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/about\/contact\/\">Contact<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"uwm-l-col\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"986\" src=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/wp-content\/uploads\/sites\/339\/2022\/09\/mom-test-by-rob-fitzpatrick.jpg\" alt=\"A book titled &quot;The Mom Test&quot; by Rob Fitzpatrick on a table with notes and a whiteboard in the background.\" class=\"wp-image-13122\" srcset=\"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/wp-content\/uploads\/sites\/339\/2022\/09\/mom-test-by-rob-fitzpatrick.jpg 1500w, https:\/\/uwm.edu\/lubar-entrepreneurship-center\/wp-content\/uploads\/sites\/339\/2022\/09\/mom-test-by-rob-fitzpatrick-300x197.jpg 300w, https:\/\/uwm.edu\/lubar-entrepreneurship-center\/wp-content\/uploads\/sites\/339\/2022\/09\/mom-test-by-rob-fitzpatrick-1024x673.jpg 1024w, https:\/\/uwm.edu\/lubar-entrepreneurship-center\/wp-content\/uploads\/sites\/339\/2022\/09\/mom-test-by-rob-fitzpatrick-768x505.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p class=\"lead-in\">Looking for a spark of inspiration? Need a catchy book or a binge-worthy podcast? We&#8217;ve got you covered with the <strong>LEC Library<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-books\">Books<\/h2>\n\n\n\n<div class=\"uwm-p-notice uwm-p-notice--info\"><i class=\"fa-solid fa-circle-info fa-fw\"><\/i><div class=\"uwm-p-notice--content\"><div class=\"uwm-p-notice--message\">Google Books offers a <strong>free<\/strong> preview of up to 20% of any book, <strong>click any link below for the preview<\/strong>.<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-design-thinking-lean-launch-and-customer-discovery\">Design Thinking, Lean Launch, and Customer Discovery<\/h3>\n\n\n\n<ul class=\"wp-block-list uwm-c-link--external\">\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details?pcampaignid=books_read_action&amp;id=j0BH0ueMEzcC\" target=\"_blank\" rel=\"noopener\">The Design of Business: Why Design Thinking is the Next Competitive Advantage<\/a>, by Roger L. Martin<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/audiobooks\/details\/Rob_Fitzpatrick_The_Mom_Test?id=AQAAAEDMP1F_jM\" target=\"_blank\" rel=\"noopener\">The Mom Test: How to talk to customers &amp; learn if your business is a good idea when everyone is lying to you<\/a>, by Rob Fitzpatrick<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Dev_Patnaik_Wired_to_Care?id=fJ39wFbl6kYC\" target=\"_blank\" rel=\"noopener\">Wired to Care: How Companies Prosper When They Create Widespread Empathy<\/a>, by Dev Patnaik<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Adam_Grant_Think_Again?id=sBb6DwAAQBAJ\" target=\"_blank\" rel=\"noopener\">Think Again: The Power of Knowing What You Don&#8217;t Know<\/a>, by Adam Grant<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-innovative-thinkers\">Innovative Thinkers<\/h3>\n\n\n\n<ul class=\"wp-block-list uwm-c-link--external\">\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/Climbing_My_Mountain\/wXqayQEACAAJ?hl=en\" target=\"_blank\" rel=\"noopener\">Climbing My Mountain: My Life, My Words, and Values<\/a>, by Sheldon B. Lubar<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Robin_Kimmerer_Braiding_Sweetgrass?id=vmM9BAAAQBAJ\" target=\"_blank\" rel=\"noopener\">Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants<\/a>, by Robin Wall Kimmerer<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Malcolm_Gladwell_Outliers?id=3NSImqqnxnkC\" target=\"_blank\" rel=\"noopener\">Outliers: The Story of Success<\/a>, by Malcom Gladwell<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Tom_Kelley_Creative_Confidence?id=Iu89yqLcl4AC\" target=\"_blank\" rel=\"noopener\">Creative Confidence: Unleashing the Creative Potential Within Us All<\/a>, by Tom Kelley<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Ashlee_Vance_Elon_Musk?id=Yd99BAAAQBAJ\" target=\"_blank\" rel=\"noopener\">Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future<\/a>, by Ashlee Vance<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Austin_Kleon_Steal_Like_an_Artist?id=K6AYaA-mTk0C\" target=\"_blank\" rel=\"noopener\">Steal Like an Artist: 10 Things Nobody Told You About Being Creative<\/a>, by Austin Kleon<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Adam_Grant_Originals?id=Cy86CQAAQBAJ\" target=\"_blank\" rel=\"noopener\">Originals: How Non-Conformists Move the World<\/a>, by Adam Grant<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Richard_Rothstein_The_Color_of_Law_A_Forgotten_His?id=SdtDDQAAQBAJ\" target=\"_blank\" rel=\"noopener\">The Color of Law: A Forgotten History of How Our Government Segregated America<\/a>, by Richard Rothstein<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-amp-launching-your-startup\">Building &amp; Launching Your Startup<\/h3>\n\n\n\n<ul class=\"wp-block-list uwm-c-link--external\">\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Alexander_Osterwalder_Business_Model_Generation?id=L3TnC7ZAWAsC\" target=\"_blank\" rel=\"noopener\">Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)<\/a>, by Alexander Osterwalder<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/series?id=8PHMGgAAABA96M\" target=\"_blank\" rel=\"noopener\">The Art of War<\/a>, by Sun Tzu (Translated)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/InstaBrain\/t5cvxQEACAAJ?hl=en\" target=\"_blank\" rel=\"noopener\">InstaBrain: The New Rules for Marketing to Generation Z<\/a>, by Sarah Weise<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/James_E_Zull_The_Art_of_Changing_the_Brain?id=bg7JEAAAQBAJ\" target=\"_blank\" rel=\"noopener\">The Art of Changing the Brain: Enriching the Practice of Teaching by Exploring the Biology of Learning<\/a>, by James E. Zull<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Eric_Ries_The_Lean_Startup?id=tvfyz-4JILwC\" target=\"_blank\" rel=\"noopener\">The Lean Startup: How Today&#8217;s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses<\/a>, by Eric Ries<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-effective-communication\">Effective Communication<\/h3>\n\n\n\n<ul class=\"wp-block-list uwm-c-link--external\">\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Priya_Parker_The_Art_of_Gathering?id=8_I3DwAAQBAJ\" target=\"_blank\" rel=\"noopener\">The Art of Gathering: How We Meet and Why It Matters<\/a>, by Priya Parker<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Peter_Meyers_As_We_Speak?id=kfBIeMMsLIIC\" target=\"_blank\" rel=\"noopener\">As We Speak: How to Make Your Point and Have It Stick<\/a>, by Peter Meyers<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Simon_Sinek_Start_with_Why?id=iyw6ul1x_n8C\" target=\"_blank\" rel=\"noopener\">Start with Why: How Great Leaders Inspire Everyone to Take Action<\/a>, by Simon Sinek<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/Dance_of_Leadership\/0GJ-nAEACAAJ?hl=en\" target=\"_blank\" rel=\"noopener\">Dance of Leadership: Mastering the Art of Making a Difference Using Your Unique Style<\/a>, by Robin Denise Johnson<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Douglas_Stone_Thanks_for_the_Feedback?id=bWw2AAAAQBAJ\" target=\"_blank\" rel=\"noopener\">Thanks for the Feedback: The Science and Art of Receiving Feedback Well<\/a>, by Douglas Stone<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inspiration\">Inspiration<\/h3>\n\n\n\n<ul class=\"wp-block-list uwm-c-link--external\">\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/You_Are_a_Badass_Talking_Button\/pReMAQAACAAJ?hl=en\" target=\"_blank\" rel=\"noopener\">You Are a Badass\u00ae Talking Button: Five Nuggets of In-Your-Face Inspiration<\/a>, by Jen Sincero<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Peter_Thiel_Zero_to_One?id=ZH4oAwAAQBAJ\" target=\"_blank\" rel=\"noopener\">Zero to One: Notes on Startups, or How to Build the Future<\/a> by Peter Thiel and Blake Masters<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/Ecological_Aesthetics\/6IJZDwAAQBAJ?hl=en&amp;gbpv=0\" target=\"_blank\" rel=\"noopener\">Ecological Aesthetics: artful tactics for humans, nature, and politics (Interfaces: Studies in Visual Culture)<\/a>, by Nathaniel Stern<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/Deep_Work\/4QTzCAAAQBAJ?hl=en&amp;gbpv=0\" target=\"_blank\" rel=\"noopener\">Deep Work: Rules for Focused Success in a Distracted World<\/a>, by Cal Newport<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/Rework\/U77um_h_dgcC?hl=en&amp;gbpv=0\" target=\"_blank\" rel=\"noopener\">reWork<\/a>, by Jason Fried<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/Bird_by_Bird\/dwfGvtzvte4C?hl=en&amp;gbpv=0\" target=\"_blank\" rel=\"noopener\">Bird by Bird: Some Instructions on Writing and Life<\/a>, by Anne Lamott<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/How_to_Think_Like_Leonardo_da_Vinci\/PWuh21HK5DsC?hl=en&amp;gbpv=0\" target=\"_blank\" rel=\"noopener\">How to Think like Leonardo Da Vinci: Seven Steps to Genius Every Day<\/a>, by Michael J. Gelb<\/li>\n\n\n\n<li><a href=\"https:\/\/play.google.com\/store\/books\/details\/Malcolm_Gladwell_Blink?id=VKGbb1hg8JAC\" target=\"_blank\" rel=\"noopener\">Blink: The Power of Thinking Without Thinking<\/a>, by Malcolm Gladwell<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/books\/edition\/Telling_Our_Stories_a_History_of_Diversi\/LAkXzwEACAAJ?hl=en\" target=\"_blank\" rel=\"noopener\">Telling Our Stories: A History of Diversity at the University of Wisconsin-Milwaukee, 1956 to 2022<\/a>, by Drs. Chia Y Vang and David J. Pate, Jr.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-podcasts\">Podcasts<\/h2>\n\n\n\n<ul class=\"wp-block-list uwm-c-link--external\">\n<li><a href=\"https:\/\/www.ark-invest.com\/podcast\/welcome-to-fyi-the-for-your-innovation-podcast-by-ark-invest\" target=\"_blank\" rel=\"noopener\">For Your Innovation<\/a> by ARK Invest<\/li>\n\n\n\n<li><a href=\"https:\/\/onbeing.org\/series\/podcast\/\" target=\"_blank\" rel=\"noopener\">On Being<\/a> with Krista Tippett<\/li>\n\n\n\n<li><a href=\"https:\/\/www.npr.org\/podcasts\/510313\/how-i-built-this\" target=\"_blank\" rel=\"noopener\">How I Built This<\/a> with Guy Raz<\/li>\n\n\n\n<li><a href=\"https:\/\/interdependence.fm\/\" target=\"_blank\" rel=\"noopener\">Interdependence<\/a> with Holly Herndon and Mat Dryhurst<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29001,"featured_media":0,"parent":33,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[39228]},"class_list":["post-13077","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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