Winners of the 2020 UWM Lubar School of Business Scheinfeld Entrepreneurial Awards

Congratulations to the five winning teams of the 2020 UWM Lubar School of Business Scheinfeld Entrepreneurial Awards! The winners and their startups are as follows:

  • Loren Nelson, BBA Marketing, 2021; and Jonathan Brown, BBA Finance, 2020. Startup: Lëvor – all-natural organic hair care products for all hair types. Award Amount:  $10,000.00
  • Sam Howard, MBA 2020; and Ben Ganther. Startup: Odyssey Climbing Co. – Full-service rock-climbing gym. Award Amount:  $10,000.00
  • Michael Loreto Cerny, MBA 2020. Startup: Red Yeti Racing – Affordable and convenient sports car rental service and racetrack access for customers seeking the thrill of high-performance on-track driving. Award Amount:  $7,500.00
  • Joshua Graybow, BBA Marketing, 2021; and Paul Rinaldi. Startup: Oversite – App-based solution to help student organizations nationwide communicate and schedule more effectively. Award Amount:  $7,500.00
  • Kai Kishpaugh, Computer Science, 2023; and Talia Levin, BBA Marketing, 2021. Startup: MuStick – Music education company that manufactures stickers to help beginners learn and identify notes, scales, and chords on guitars. Award Amount:  $5,000.00

Each of the five teams made their business venture presentations virtually, through the Blackboard platform, to a panel of four experienced judges from the business and academic communities with special expertise in entrepreneurship and venture financing. The team of judges included: Paul Stewart (Principal, PS Capital Partners, LLC; and Bostrom Entrepreneur-in-Residence, UWM Lubar School of Business), Bruce Paler (Founder and CEO (Retired), several healthcare-service companies, including Total Rehab Services, Total Pharmacy Services and Total Ancillary Services), Dan Wilhelms (Founder, Symmetry Corp.; and current President, Above View, a custom-designed tile company), and Brian Thompson (President, UWM Research Foundation; Director, Lubar Entrepreneurship Center; and Adjunct Professor of Entrepreneurship, Lubar School of Business and UWM College of Engineering and Applied Science).

Each team was evaluated on the key criteria listed below:
1.    Business viability of the start-up venture
2.    Scalability and potential for growth and job creation
3.    Ability of the venture to attract other sources of financing
4.    Launch readiness
5.    Ability of the venture team to execute the plan