C-Motive aims to produce and deliver light weight, efficient motors for high torque density applications. Where others want better magnets or copper inside their motor, C-Motive works to deliver – a motor better suited to the emerging world, with more torque, less weight, better cooling, less gearing, and less maintenance than conventional approaches. C-Motive’s motors run on the principle of electrostatic forces, also known as “static cling,”​ and stands to change the machines that shape and run our lives. Their motors produce torque by the same principle of rubbing a balloon on a head of hair. And just like hair doesn’t heat up with the balloon, their motors produce torque with nearly zero loss, versus using copper coils wound around steel with rare earth permanent magnets.