Entrepreneurs-in-Residence: Loren Peterson and Mark Fairbanks

In 2017, the Lubar Entrepreneurship Center developed an Entrepreneur-in-Residence program to bring in real world examples of successful entrepreneurs for students and faculty. Our two Entrepreneurs-in-Residence, Loren Peterson and Mark Fairbanks, continuously help shape the entrepreneurial culture at UWM.

Loren Peterson is the Entrepreneur-in-Residence for the LEC. He currently serves as an entrepreneurial advisor for EAS-MKE, LLC and has an extensive background in developing and operating companies, specifically in the science and technology industries. Mr. Peterson’s most notable work on campus is with UWM faculty and researchers and he has played a significant role in the success of UWM faculty startups Pantherics Inc. and SafeLi, LLC.

Mr. Peterson is the Vice President and Chief Financial Officer for Pantherics Inc. which addresses unmet needs in the treatment of inflammatory disorders including asthma. The company recently combined with Bio33 Degrees Inc., based in San Diego, Calif., to expand its commercial development resources and product development pipeline. Mr. Peterson also serves as a mentor for SafeLi, LLC, a a university-incubated startup focused on lithium ion batteries. SafeLi received a $1 million federal grant to help commercialize their product in January of 2019.

Mark Fairbanks joined the LEC as the Social Innovation Entrepreneur-in-Residence in fall of 2018. Mr. Fairbanks is the Co-founder and Executive Director of Islands of Brilliance, a nonprofit that provides a learning experience developed specifically for children and young adults on the autism spectrum.

In his role at the LEC, Mr. Fairbanks is helping establish programming that includes Social Good Morning talks which bring social innovators from the Milwaukee community to the UWM Campus, Social Innovation Office Hours for aspiring entrepreneurs from UWM and the community, and piloting the Social Good Company program. This pilot program includes five students that are empathy driven and develop solutions to better the greater Milwaukee area.