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Ethnographic Methodologies for the Study of Online Communities

May 5, 2016 @ 4:00 PM - 5:00 PM

Presented by Heather Brinkman, UWM Anthropology PhD Student.

Methodology is at the heart of any good anthropological work. It is the driving force that allows for a semblance of conformity within the discipline. Traditional ethnographic methodology includes what Geertz termed as “deep hanging out.” This form of ethnographic field work includes, but is not limited to, participant observation, interviews, and surveys.

While methodology is being used in digital anthropological field work as well, it seems that there are new and evolving methods being considered for this new type of community. Are the methods that are used for face-to-face communication still valid for use within virtual communities? Throughout this talk Brinkman will explain the methodologies that she used for her own fieldwork within World of Warcraft.


May 5, 2016
4:00 PM - 5:00 PM