{"id":5028,"date":"2025-06-20T15:46:00","date_gmt":"2025-06-20T20:46:00","guid":{"rendered":"https:\/\/uwm.edu\/ipit\/?p=5028"},"modified":"2026-07-23T11:44:52","modified_gmt":"2026-07-23T16:44:52","slug":"how-math-and-impatient-driving-inspired-students-award-winning-startup","status":"publish","type":"post","link":"https:\/\/uwm.edu\/ipit\/how-math-and-impatient-driving-inspired-students-award-winning-startup\/","title":{"rendered":"How Math and Impatient Driving Inspired Student\u2019s Award-Winning Startup"},"content":{"rendered":"\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/uwm.edu\/ipit\/wp-content\/uploads\/sites\/570\/2025\/06\/Joel.Roberts.REP_-e1750452227686.jpg\" alt=\"Joel Roberts poses next to laptop\" class=\"wp-image-4347\"\/><figcaption>UWM PhD student Joel Roberts is the founder of Shepherd Traffic, a company that uses computer vision, geometry and smart algorithms to capture more detailed and accurate traffic data than what\u2019s currently available. (UWM Photo\/Laura Otto)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Frustrated by sitting at red lights with no cross traffic, UWM PhD student Joel Roberts turned a daily annoyance into innovation. His startup, <em>Shepherd Traffic<\/em>, uses computer vision and algorithms to automate traffic data collection\u2014providing more detailed, accurate, and cost-effective insights for smarter signal timing and road design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roberts\u2019 pitch earned the $2,500 grand prize at the WiSys Big Idea Pitch Competition, standing out among top student innovators across Wisconsin. His system not only counts vehicles, bikes, and pedestrians but also tracks trajectories and delay times\u2014offering a scalable, real-time solution far beyond manual clipboards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Backed by UWM\u2019s Lubar Entrepreneurship Center and mentored by Civil Engineering Professor Xiao Qin, Roberts integrates his startup into his academic research. With support from the national I-Corps program, he\u2019s now exploring ways to expand his system to include near-miss detection and risky behavior forecasting\u2014insights that could revolutionize intersection design and urban safety.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As cities move toward smarter infrastructure, <em>Shepherd Traffic<\/em> is helping lead the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a data-type=\"link\" data-id=\"https:\/\/uwm.edu\/news\/how-math-and-impatient-driving-inspired-students-award-winning-startup\/\" href=\"https:\/\/uwm.edu\/news\/how-math-and-impatient-driving-inspired-students-award-winning-startup\/\">Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frustrated by sitting at red lights with no cross traffic, UWM PhD student Joel Roberts turned a daily annoyance into innovation. His startup, Shepherd Traffic, uses computer vision and algorithms to automate traffic data collection\u2014providing more detailed, accurate, and cost-effective &hellip;<\/p>\n","protected":false},"author":38710,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[45],"tags":[],"class_list":["post-5028","post","type-post","status-publish","format-standard","hentry","category-news"],"uwm_unpublish_requested":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Math and Impatient Driving Inspired Student\u2019s Award-Winning Startup - Institute For Physical Infrastructure and Transportation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/ipit\/how-math-and-impatient-driving-inspired-students-award-winning-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Math and Impatient Driving Inspired Student\u2019s Award-Winning Startup\" \/>\n<meta property=\"og:description\" content=\"Frustrated by sitting at red lights with no cross traffic, UWM PhD student Joel Roberts turned a daily annoyance into innovation. His startup, Shepherd Traffic, uses computer vision and algorithms to automate traffic data collection\u2014providing more detailed, accurate, and cost-effective &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/ipit\/how-math-and-impatient-driving-inspired-students-award-winning-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"Institute For Physical Infrastructure and Transportation\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T20:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T16:44:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uwm.edu\/ipit\/wp-content\/uploads\/sites\/570\/2025\/06\/Joel.Roberts.REP_-e1750452227686.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hemanth Datta Chinnappa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hemanth Datta Chinnappa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/\"},\"author\":{\"name\":\"Hemanth Datta Chinnappa\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/#\\\/schema\\\/person\\\/135963aad5f28527c929009e73ba5cc4\"},\"headline\":\"How Math and Impatient Driving Inspired Student\u2019s Award-Winning Startup\",\"datePublished\":\"2025-06-20T20:46:00+00:00\",\"dateModified\":\"2026-07-23T16:44:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/\"},\"wordCount\":214,\"publisher\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/wp-content\\\/uploads\\\/sites\\\/570\\\/2025\\\/06\\\/Joel.Roberts.REP_-e1750452227686.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/\",\"name\":\"How Math and Impatient Driving Inspired Student\u2019s Award-Winning Startup - Institute For Physical Infrastructure and Transportation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/wp-content\\\/uploads\\\/sites\\\/570\\\/2025\\\/06\\\/Joel.Roberts.REP_-e1750452227686.jpg\",\"datePublished\":\"2025-06-20T20:46:00+00:00\",\"dateModified\":\"2026-07-23T16:44:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/how-math-and-impatient-driving-inspired-students-award-winning-startup\\\/#primaryimage\",\"url\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/wp-content\\\/uploads\\\/sites\\\/570\\\/2025\\\/06\\\/Joel.Roberts.REP_-e1750452227686.jpg\",\"contentUrl\":\"https:\\\/\\\/uwm.edu\\\/ipit\\\/wp-content\\\/uploads\\\/sites\\\/570\\\/2025\\\/06\\\/Joel.Roberts.REP_-e1750452227686.jpg\",\"width\":500,\"height\":333,\"caption\":\"UWM PhD student Joel Roberts is the founder of Shepherd Traffic, a company that uses computer vision, geometry and smart algorithms to capture more detailed and accurate traffic data than what\u2019s currently available. 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