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Anthony Viccari

  • MA Student, History

Education

  • MA, History, expected graduation Spring 2024
  • MS, Accounting, Syracuse University, 2012
  • MBA, Marketing Management, Syracuse University, 2011
  • MHM, Cornell University, 2009
  • BS, Accounting, University of Pittsburgh, 2002
  • Certificate, International Business, University of Pittsburgh, 2002
  • Certificate, West European Studies, University of Pittsburgh, 2002

Courses Taught

  • MAR 745 - Strategic Brand Management (Syracuse University)
  • HPM 309 - Sports Arena Management (Syracuse University)
  • HPM 101 - Introduction to Hospitality Management (Syracuse University)
  • MBC 639 - Leadership in Organizations (Syracuse University)
  • LPP 467 - Management and Ethics (Syracuse University)
  • MAR 455 - Marketing Communications (Syracuse University)
  • MAR 445 - Brand Management (Syracuse University)
  • HADM 3350 - Restaurant Management (Cornell University)

Research Interests

  • Business History, fostering growth through coopetition and the entrepreneurial mindset
  • Corporate History, with emphasis on brand building
  • Culinary History, the Foodies inspired by Hippies
  • Beverage History, craft products and the American palate of the 1970’s & 1980’s
  • Tourism History, the use of tourism to promote craft food and agriculture

Related Activities

  • Producer. Episode 7. Water Works: An Aquatic History of Milwaukee. (Milwaukee County Historical Society and the University of Wisconsin-Milwaukee, 2022). https://milwaukeehistory.net/podcast/.

Presentations

  • “Pricing Management in the Modern Retail Environment”.  Guest Lecturer at Syracuse University Whitman School of Business for graduate and undergraduate courses.  October 24, 2016.
  • “A Guided Approach to Understanding Coffee Regions”.  Educational Seminar Delivered at the 91st Hotel Ezra Cornell Conference.  March 17, 2016.
  • “Elevating Beverage Service through Coffee and Tea: A Regional Approach to Pairing”.  Guest Lecturer at Cornell University Hotel School Beverage Management course.  March 16, 2016.