Viccari, Anthony

MA Student


MA, History, expected graduation Spring 2024
Master of Science, Accounting, Syracuse University, 2012
Master of Business Administration, Marketing Management, Syracuse University, 2011
Master of Management in Hospitality, Cornell University, 2009
Bachelor of Science, Accounting, University of Pittsburgh, 2002
Certificate, International Business, University of Pittsburgh, 2002
Certificate, West European Studies, University of Pittsburgh, 2002

Teaching Experience

MAR 745: Strategic Brand Management, Syracuse University
HPM 309: Sports Arena Management, Syracuse University
HPM 101: Introduction to Hospitality Management, Syracuse University

Courses TA'd

MBC 639: Leadership in Organizations, Syracuse University
LPP 467: Management and Ethics, Syracuse University
MAR 455: Marketing Communications, Syracuse University
MAR 445: Brand Management, Syracuse University
HADM 3350: Restaurant Management, Cornell University

Research Interests

Business History, fostering growth through coopetition and the entrepreneurial mindset
Corporate History, with emphasis on brand building
Culinary History, the Foodies inspired by Hippies
Beverage History, craft products and the American palate of the 1970’s & 1980’s
Tourism History, the use of tourism to promote craft food and agriculture

Digital Scholarship

Producer. Episode 7. Water Works: An Aquatic History of Milwaukee. (Milwaukee County Historical Society and the University of Wisconsin-Milwaukee, 2022).


  • Alex M. Susskind and Anthony E. Viccari (2011).  “A Look at the Relationship Between Service Failures, Guest Satisfaction, and Repatronage Intentions of Casual Dining Guests”.  Cornell Quarterly, 52(4), 438-444.
  • Alex M. Susskind, Peggy R. Odom-Reed, and Anthony E. Viccari (2010). “Team Leaders and Interorganizational Social Networks: An Examination of Structural Holes and Performance”.  Communication Research, 38(5), 613-633.


  • “Pricing Management in the Modern Retail Environment”.  Guest Lecturer at Syracuse University Whitman School of Business for graduate and undergraduate courses.  October 24, 2016.
  • “A Guided Approach to Understanding Coffee Regions”.  Educational Seminar Delivered at the 91st Hotel Ezra Cornell Conference.  March 17, 2016.
  • “Elevating Beverage Service through Coffee and Tea: A Regional Approach to Pairing”.  Guest Lecturer at Cornell University Hotel School Beverage Management course.  March 16, 2016.

Professional & Military Experience

  • Chief Strategy Officer, Lick Ice Creams, Austin, TX
  • Business Development Manager, Starbucks Coffee Company, Jacksonville, FL
  • Senior Strategist, Dick’s Sporting Goods, Pittsburgh, PA
  • Damage Control Officer, USS Fitzgerald, Yokosuka, Japan
  • Logistics Officer, USS Trenton, Norfolk, VA