{"id":978,"date":"2020-02-06T11:03:03","date_gmt":"2020-02-06T17:03:03","guid":{"rendered":"https:\/\/uwm.edu\/hbi\/?p=978"},"modified":"2020-02-08T08:00:04","modified_gmt":"2020-02-08T14:00:04","slug":"community-in-fundraising-practice-meanings-mechanisms-metaphors","status":"publish","type":"post","link":"https:\/\/uwm.edu\/hbi\/community-in-fundraising-practice-meanings-mechanisms-metaphors\/","title":{"rendered":"“Community” in Fundraising Practice: Meanings, Mechanisms, & Metaphors"},"content":{"rendered":"

Ruth Hansen, Assistant Professor, Management, UW-Whitewater (HBI Faculty Affiliate)<\/em><\/p>\n

This study uses qualitative content analysis to better understand how the individuals raising funds for charities understand the meaning of \u201ccommunity,\u201d especially regarding the relationship of the organization to its donors and its clients, and how they incorporate this understanding into the practice of fundraising.\u00a0 By juxtaposing analysis of appeal letters (actual work products) and interviews, it examines both how fundraisers think and speak about \u201ccommunity\u201d in the process of writing, and how the concept is used in expressed behavior.<\/p>\n

\u201cCommunity\u201d is used to convey several distinct meanings, some of which are inclusive, some of which exclude.\u00a0 It often has an aspect of interdependence.\u00a0 The presentation will discuss the meanings and mechanisms of \u201ccommunity\u201d identified, along with a popular metaphor, furthering the understanding\u00a0of fundraising practice and its embeddedness within social norms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ruth Hansen, Assistant Professor, Management, UW-Whitewater (HBI Faculty Affiliate) This study uses qualitative content analysis to better understand how the individuals raising funds for charities understand the meaning of \u201ccommunity,\u201d especially regarding the relationship of the organization to its donors… Read More<\/a><\/p>\n","protected":false},"author":452,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[14],"tags":[],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-past-events"],"yoast_head":"\n"Community" in Fundraising Practice: Meanings, Mechanisms, & Metaphors - Helen Bader Institute for Nonprofit Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/hbi\/community-in-fundraising-practice-meanings-mechanisms-metaphors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Community" in Fundraising Practice: Meanings, Mechanisms, & Metaphors\" \/>\n<meta property=\"og:description\" content=\"Ruth Hansen, Assistant Professor, Management, UW-Whitewater (HBI Faculty Affiliate) This study uses qualitative content analysis to better understand how the individuals raising funds for charities understand the meaning of \u201ccommunity,\u201d especially regarding the relationship of the organization to its donors... 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