THIS IS WHY: Almost universally, people who choose careers in social welfare don’t do it for the money. They choose this path because they feel compelled to spend their professional lives helping others and making their community a better, healthier, and safer place to live. Support for undergraduates is our greatest area of need, and because 80 percent of our alumni stay in southeastern Wisconsin, scholarships are an investment in our region. Student stipends provide support for our graduate students while they complete their field placement, a time when it is difficult to also hold a job. Donor support for our PhD programs helps attract doctoral students, which elevates the level of research being done and ultimately raises our national rankings.