The University of Wisconsin-Milwaukee maintains marketing partnerships with a number of professional sports teams and other sports-related organizations in the Milwaukee area. These partnerships increase the branding and visibility for UWM in the community, allow the University to support a variety of local efforts and create opportunities for UWM to promote and engage in a variety of special events for its faculty, staff, students, families, alumni and more. The partnerships are also a part of UWM’s overall student recruitment marketing efforts, with it’s brand placed in front of millions of sports fans and community members every year.
The Admirals, the AHL affiliate of the Nashville Predators, play their games at the UW-Milwaukee Panther Arena. UWM’s partnership with the team includes a sponsorship agreement, ticket deals and more. UWM’s name is also on Roscoe and Pounce’s Interactive Zone. Team owner Harris Turer and team president Jon Greenberg are both UWM alums.
UWM has been a partner with the Brewers since the opening of Miller Park. The University’s signage above the right-field bullpen has been recognizable on television broadcasts and highlight-shows for almost 20 years, providing great visibility. UWM also executes a number of on-field recognition promotions during the course of the baseball season. UWM also receives exposure with an outfield sign and announcements in Arizona during spring training. Plus, the Brewers regularly offer ticket discounts to UWM faculty, staff, students, families and alumni.
UWM’s a proud supporter of the Milwaukee Kickers, highlighted by a strong presence at the Uihlein Soccer Park. UWM’s signage is present on both indoor fields and at the main outdoor fields.
UWM purchased the naming rights to the Wisconsin Center District’s downtown arena in 2014, officially branding it the UW-Milwaukee Panther Arena. The agreement includes prominent signage both internally an externally, an agreement for the Panther men’s basketball team to play home games at the arena, opportunities to host additional events in the facility (including graduation) and other benefits.
UWM partners with numerous special events and annual festivals across southeast Wisconsin. Partnerships included UWM Day at the Wisconsin State Fair, College Day at Summerfest and summer festivals like Mexican Fiesta and Pride Day.