Licensing Policies

The University of Wisconsin-Milwaukee has established licensing policies in cooperation with CLC, a part of Learfield IMG College. These policies are guided by existing UW System policies, best practices and emerging industry standards. These policies are consistently reviewed by UWM’s Office of Licensing and Enforcement, UWM’s Branded Merchandise Committee and CLC. Licensees would be provided a six-month notice to any change in these policies.

Use of Licensed Vendors

Any entity producing items bearing the trademarks, logos, names or references to the University of Wisconsin-Milwaukee or its affiliates must be licensed, and any campus department or student organizations must order branded merchandise (apparel and non-apparel) from licensed vendors. A company producing unlicensed merchandise faces potential legal liability, while the failure to order from a licensed vendor is a violation of UW System policies on collegiate licensing. The full list of licensed vendors is available online or by contacting Licensing Director Kevin O’Connor (kjoc@uwm.edu).

Non-Apparel Promotional Items

Items used for promotional distribution or for internal use can be procured from any of UWM’s more than 100 licensed vendors. You can obtain a current list by contacting Licensing Director Kevin O’Connor at kjoc@uwm.edu. The list includes a number of local vendors which regularly do business with campus entities, as well as national vendors who may specialize in certain products.Direct contact information and information on these vendors is also available through the Office of Licensing and Enforcement.

Standard purchasing rules apply, and customers are strongly encouraged to always seek multiple bids for any purchase. Vendors will also supply product samples upon request.

Non-Apparel Items For Resale, Gift With Purchase or Fundraising

Items used for resale, as a gift with purchase, or for fundraising purposes can be purchased from any of UWM’s over 100 licensed vendors. You can obtain a current list by contacting Licensing Director Kevin O’Connor at kjoc@uwm.edu. Direct contact information and information on these vendors is also available through the Office of Licensing and Enforcement.

Please make note of whether your purchase should be categorized as a promotional item or as a gift with purchase. If you are collecting a registration fee, including the item with something else that has been purchased or in any way deriving direct revenue from the distribution of the item, it is likely considered a gift with purchase.

Standard purchasing rules apply, and customers are strongly encouraged to always seek multiple bids for any purchase. Vendors will also supply product samples upon request.

Apparel Items For Any Purpose

Apparel items used for any purpose can be purchased from any of UWM’s over 100 licensed vendors. You can obtain a current list by contacting Licensing Director Kevin O’Connor at kjoc@uwm.edu. Direct contact information and information on these vendors is also available through the Office of Licensing and Enforcement.

Standard purchasing rules apply, and customers are strongly encouraged to always seek multiple bids for any purchase. Vendors will also supply product samples upon request.

Timelines

Ordering of branded merchandise of any kind requires the advanced approval of both CLC and UWM’s Office of Licensing and Enforcement. The licensed vendor is responsible for securing this approval BEFORE fulfilling the order. Campus departments and organizations are welcome to contact the Office of Licensing and Enforcement directly for input/pre-authorization of their designs. While many vendors operate on a variety of timelines that vary by the product order, it is advisable to allow at least four weeks between initiating an order and receiving your products.

Royalties

A 12 percent royalty on the wholesale price of all branded merchandise purchases will be paid by licensed vendors to the University. Licensed vendors often already include this royalty in their published pricing, while others may invoice it to customers as a line item. At UWM, these royalties are directed to student scholarships.

Exemptions

Staff uniforms, team uniforms and other work/office apparel are exempted from royalties but are not exempted from the requirement of using licensed vendors.

A form is available to apply for an exemption to the collection of royalties on merchandise purchased for internal use only. Exemptions will be extremely limited and mostly available to student groups.

Colors

Products for promotional/marketing should generally be black, white, gray or gold (PMS 1235). The use of additional colors must be approved by the Office of Licensing and Enforcement. The use of Badger/Cardinal Red (PMS 200), PMS Process Blue C or any shade of red or blue similar to those is not allowed.

Logos, Marks and References

The use of all University logos, marks, name references or any affiliation indicated on merchandise must be approved by the Office of Licensing and Enforcement.

The use of the official athletics mark by campus entities outside of the Department of Athletics also requires additional approvals. But, the artwork for Pounce and Bounce is open for use by departments and other organizations. Manipulations and adjustments to that art must be made by University Relations designers. Exceptions to this policy for use specifically on branded merchandise (typically for retail uses) can only be granted by the Office of Licensing and Enforcement.

Advance approval of designs and usage is available by emailing Licensing Director Kevin O’Connor at kjoc@uwm.edu. Regardless of whether advanced approval is sought and granted, all licensed items are submitted to CLC for approval before production can begin.

Licensed vendors have access to all University-approved marks.

While more flexibility is typically available for logo usage on merchandise, more information on the proper and allowable uses of the UWM brand are available on the University’s Brand and Identity website.

Enforcement

Unauthorized use of the University of Wisconsin-Milwaukee’s trademarks is subject to civil and criminal penalties. UWM reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include the confiscation of the goods, financial penalties, cease and desist orders and other legal action.

UWM’s partnership with CLC helps to enhance the university’s efforts in monitoring compliance.

Social Responsibility

UWM is a member of both the Fair Labor Association and the Workers Rights Consortium, demonstrating the University’s commitment to conducting its business affairs in a socially responsible and ethical manner. Membership in these organizations helps UWM ensure products bearing its name and logos are manufactured in facilities that respect their workers and treats them well, meeting fair labor standards and upholding human rights. Both organization produce written standards that licensees, and their suppliers, are required to maintain.