Licensing Policies

The University of Wisconsin-Milwaukee has established licensing policies in cooperation with IMG College Licensing. These policies are guided by existing UW System policies, best practices and emerging industry standards. These policies are consistently reviewed by UWM’s Office of Licensing and Enforcement, UWM’s Branded Merchandise Committee and IMG. Licensees would be provided a six-month notice to any change in these policies.

Use of Licensed Vendors

Any entity producing items bearing the trademarks, logos, names or references to the University of Wisconsin-Milwaukee or its affiliates must order branded merchandise (apparel and non-apparel) from licensed vendors. This includes all campus departments and student organizations. Failing to order from a licensed vendor is a violation of UW System policies on collegiate licensing. The full list of licensed vendors is available online or by contacting Licensing Director Kevin O’Connor (kjoc@uwm.edu).

Non-Apparel Promotional Items

Two local licensed vendors – Magellan Promotions and Abacus Marketing LLC – have mandatory contracts with UWM’s Purchasing Department for ordering non-apparel promotional and marketing items. These contracts are in addition to any state requirements in place to contact Badger State Industries.

Non-Apparel Items For Resale, Gift With Purchase or Fundraising

Items used for resale, as a gift with purchase, or for fundraising purposes can be purchased from any of UWM’s over 100 licensed vendors. You can obtain a current list by contacting Licensing Director Kevin O’Connor at kjoc@uwm.edu. Direct contact information and information on these vendors is also available through the Office of Licensing and Enforcement.

Please make note of whether your purchase should be categorized as a promotional item or as a gift with purchase. If you are collecting a registration fee, including the item with something else that has been purchased or in any way deriving direct revenue from the distribution of the item, it is likely considered a gift with purchase.

Apparel Items For Any Purpose

Apparel items used for any purpose can be purchased from any of UWM’s over 100 licensed vendors. You can obtain a current list by contacting Licensing Director Kevin O’Connor at kjoc@uwm.edu. Direct contact information and information on these vendors is also available through the Office of Licensing and Enforcement.

Timelines

Ordering of branded merchandise of any kind requires the advanced approval of both IMG College Licensing and UWM’s Office of Licensing and Enforcement. The licensed vendor is responsible for securing this approval BEFORE fulfilling the order. Campus departments and organizations are welcome to contact the Office of Licensing and Enforcement directly for input/pre-authorization of their designs. While many vendors operate on a variety of timelines that vary by the product order, it is advisable to allow at least four weeks between initiating an order and receiving your products.

Royalties

A 12 percent royalty on the wholesale price of all branded merchandise purchases will be paid by licensed vendors to the University. Licensed vendors often already include this royalty in their published pricing, while others may invoice it to customers as a line item. At UWM, these royalties are directed to student scholarships.

Exemptions

Staff uniforms, team uniforms and other work/office apparel are exempted from royalties but are not exempted from the requirement of using licensed vendors.

A form is available to apply for an exemption to the collection of royalties on merchandise purchased for internal use only. Exemptions will be extremely limited and mostly available to student groups.

Colors

Products for promotional/marketing should generally be black, white, gray or gold (PMS 1235). The use of additional colors must be approved by the Office of Licensing and Enforcement. The use of Badger/Cardinal Red (PMS 200), PMS Process Blue C or any shade of red or blue similar to those is not allowed.

Logos, Marks and References

The use of all University logos, marks, name references or any affiliation indicated on merchandise must be approved by the Office of Licensing and Enforcement. Advance approval of designs and usage is available by emailing Licensing Director Kevin O’Connor at kjoc@uwm.edu. Regardless of whether advanced approval is sought and granted, all licensed items are submitted to IMG College Licensing for approval before production can begin.

Licensed vendors have access to all University-approved marks.

Enforcement

Unauthorized use of the University of Wisconsin-Milwaukee’s trademarks is subject to civil and criminal penalties. UWM reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include the confiscation of the goods, financial penalties, cease and desist orders and other legal action.

UWM’s partnership with IMG College Licensing helps to enhance the university’s efforts in monitoring compliance.

Social Responsibility

UWM is a member of both the Fair Labor Association and the Workers Rights Consortium, demonstrating the University’s commitment to conducting its business affairs in a socially responsible and ethical manner. Membership in these organizations helps UWM ensure products bearing its name and logos are manufactured in facilities that respect their workers and treats them well, meeting fair labor standards and upholding human rights. Both organization produce written standards that licensees, and their suppliers, are required to maintain.