Licensing and Enforcement

The UWM Licensing and Enforcement Program is designed to protect the logos, seals, names, symbols and slogans associated with the University and are the exclusive property of UWM. Reproduction of these marks for resale, promotional or other commercial purposes must have university authorization. This protects against the manufacture, display or sale of merchandise without the university’s consent.

UWM partners with CLC/Learfield IMG College for the administration of its licensing and enforcement program. The University’s Licensing and Enforcement Program generates money for student scholarships, with over $133,000 royalties collected in 2018-19. Royalties have increased over 240% since UWM began working with IMG.

Campus departments, student groups or individuals interested in ordering branded merchandise for any purpose should familiarize themselves with the policies in place regarding branded merchandise. UWM has a robust licensed vendor list, existing relationships with local licensed vendors and access to brand-name merchandise through a variety of sources.

Licensing By The Numbers

  • UWM and its licensing partner Learfield IMG College have collected over $250,000 in royalties over the last two years
  • Annual royalties have increased over 200 percent since 2016
  • UWM branded merchandise has accounted for over $1 million in wholesale sales in each of the last two years
  • UWM’s Office of Licensing and Enforcement received 1,402 requests for approval of branded merchandise art and orders in fiscal year 2019
  • UWM has over 110 licensed vendors nationally in a variety of product categories
  • UWM recently agreed to a five-year contract extension with Learfield IMG College