Campus Events

Show Your College Pride Day at Summerfest

  • September 17, 2021
  • 12:00pm - 3:00pm
  • Summerfest Grounds, 200 N Harbor Dr., Milwaukee, WI, 53202, United States
  • Campus Special Events/University Relations Events

Free admission to Summerfest for UWM students, faculty and staff!
Enjoy the concert experience this Fall Welcome 2021 with Summerfest’s Show Your College Pride Day. From noon to 3 p.m. on Sept. 17, students can enter Summerfest for free upon showing UWM-branded apparel. (Proof of COVID-19 vaccination or a recent negative test result will be required for admission.
Staff, faculty and students can also receive a free ticket for admission between noon to 5 p.m. on Sept. 17 with an active UWM email. A UWM booth on the Summerfest grounds will help students show off their Panther pride from noon until 3 p.m.
Redeem the ticket online using promo code UWMSYCPD21 at this link: You must have a Summerfest account under a UWM email address and be logged into that account.
Tickets will be able to be printed off or downloaded to your phone 48 hours before the event, but not prior to that time. When tickets are available to print just log back into your Summerfest Store account and click “Print Tickets/Passes.” You can also simply take a screenshot or download it to your phone to access them electronically.
You must redeem your code for this ticket via the above Summerfest Store link prior to 5 p.m. on Sept. 17. After that time, the code will no longer be valid as the promotion has ended. Additionally, the digital Summerfest ticket itself must be redeemed at the gate during the timeframe of the promotion – tickets are valid from noon – 5 p.m. on Sept. 17. If you need assistance with your online order please call 414-273-2680 or email
Summerfest bus information can be found at

Event Website