{"id":7593,"date":"2021-08-20T11:16:49","date_gmt":"2021-08-20T16:16:49","guid":{"rendered":"https:\/\/uwm.edu\/engineering\/?page_id=7593"},"modified":"2026-06-08T10:42:37","modified_gmt":"2026-06-08T15:42:37","slug":"product-realization-course","status":"publish","type":"page","link":"https:\/\/uwm.edu\/engineering\/product-realization-course\/","title":{"rendered":"Product Realization Course"},"content":{"rendered":"\n

The Product Realization course provides a solid link between businesses and undergraduate students from both engineering and liberal arts. Business sponsors invest funds and mentor students as they develop a real prototype.  Students are given a product brief and granted a budget. They then spend several weeks designing a model. Ultimately, they build a prototype, develop a product prospectus, and present their approach to the sponsor.<\/p>\n\n\n\n

Aurora Healthcare, Eaton Corporation, Rexnord, BizStarts and the Medical College of Wisconsin are just some of the organizations that have used the class to take their ideas to the next step.<\/p>\n\n\n\n

How Product Realization Works<\/strong><\/h2>\n\n\n\n
\"Students<\/figure>\n\n\n\n

The Product Realization course is a regular course offering. Industry sponsors pay a fee to cover expenses and provide engineering personnel to mentor their student project team. The multidisciplinary approach has real benefit. The course is co-taught by an engineering professor and an art professor. Students form interdisciplinary teams of engineers, artists and designers. They review the company\u2019s product brief, determine a budget and timeline, then design and build the prototype.<\/p>\n\n\n\n

Ilya Avdeev, PhD<\/a>, assistant professor of mechanical engineering, and Nathaniel Stern, PhD<\/a>, professor of mechanical engineering and also of art and design and head of digital studio practice in the Peck School of the Arts, collaborate and oversee the 15-week process. Some of the Product Realization projects have included eye-tracking software, wheelchair design, wave energy collectors and personal lighting devices for roadside emergencies.<\/p>\n\n\n\n

Industry Sponsor Commitments<\/strong><\/h3>\n\n\n\n

To participate in the Product Realization program, a business covers costs and provides an engineer mentor to work with the project team. Additionally, each company must submit a letter of intent and a project application containing:<\/p>\n\n\n\n