Betsy Christensen

chris457@uwm.edu
bchris112@gmail.com

Bio

Betsy Christensen is a Design and Visual Communications major and Business minor at the University of Wisconsin-Milwaukee. Her focus is on website design and user interface design. In taking a Business minor concurrently with her Design major she finds value in thinking of how to implement a design strategy for the most impact for the client and the audience.

Wisconsin born and raised, she has a deep connection to the city and enjoys discovering new places on her bike. Finding out what makes Milwaukee a community is a rewarding adventure. She is passionate about creating things that are aesthetically beautiful, functional, and meaningful.

High School

South Milwaukee High School
Mr. Cartwright
Ms. Cuyler
Ms. Blease

Design Team

Nick Costanzo
Industry Partner, Vessel Workshop LLC.

Evan Peck
Industry Partner, Vulture Space

Andrew Nguyen
Business Student, UW-Milwaukee, target market sample and business strategy

Whitney Anderson
Design & Visual Communications Student, UW-Milwaukee, design consultant

Corey Wolf
Marketing Student, UW-Milwaukee, product testing, model, and promotions

Description

Buffalo Utility Co. is a clothing company aimed at providing cyclists with the gear they need to bike through the winter. Focusing on utilitarian products that are made from durable materials that enhance the biking experience.

Buffalo Mitts are designed for biking through the worst of winter. Waterproof and windproof, these mittens won’t give up. A convertible top allows you to use your fingers for keys, phones, and more without sacrificing heat or adding bulk. You can also avoid chilled sweaty hands by airing out your fingers when they get hot. The wrist strap cinches down for a warm snug fit, and the back of the mitten features the unique Nose Strip. A soft place to wipe your runny nose that velcros off, and is machine washable. Buffalo Mitts keep you on the road and in the zone. Join the herd.

Mission

Buffalo Utility Co. makes apparel and accessories for the winter cyclist using quality materials and time-tested practices to allow them not just to survive the harsh elements of winter, but to thrive in them.