{"id":86,"date":"2021-06-04T10:40:36","date_gmt":"2021-06-04T15:40:53","guid":{"rendered":"https:\/\/uwm.edu\/data-science\/?page_id=86"},"modified":"2026-04-30T10:42:55","modified_gmt":"2026-04-30T15:42:55","slug":"about","status":"publish","type":"page","link":"https:\/\/uwm.edu\/data-science\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<section class=\"uwm-u-pb-80 uwm-u-pt-0\"><div class=\"uwm-l-container--base uwm-l-container--overflow-hidden\">\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<p>UWM\u2019s faculty members are world-class researchers and teachers, and many of them incorporate data science practices in their work. They use this expertise to help national and global companies as well as faculty from other universities address some of the most important and pressing questions of business and society. You\u2019ll find plenty of examples of this across the UWM campus, but here are just a couple examples of some of that work.<\/p>\n\n\n\n<p>Purush Papatla, the Northwestern Mutual Data Science Institute Professor and co-director of the institute, has extensive experience partnering with companies on research. In one project, he analyzed several trillion airings of television commercials to help business understand how using sound could make ads more engaging. His work was published in the prestigious Journal of Marketing Research. He\u2019s also working with Twitter to better understand people\u2019s feelings about the COVID-19 pandemic and use that date to provide insights for public health.<\/p>\n\n\n\n<p>Rina Ghose, a professor of geography, researched how geographic location data could provide insight into opioid usage. She partnered with her own doctoral students and faculty from Marquette University to address this work of enormous social significance.<\/p>\n\n\n\n<p>Learn more about UWM faculty involved in data science on our <a href=\"https:\/\/uwm.edu\/data-science\/faculty-staff\">affiliated faculty and staff page<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/data-science\/contact\/\" rel=\"\">Contact<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-c-button--outline uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/data-science\/research\/\" rel=\"\">Research Projects<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1287,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"templates\/full-width.php","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[35122]},"class_list":["post-86","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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