Brady Street is a prominent mixed-use arterial in the city of Milwaukee. The district continues to serve as a destination for both visitors and locals, but is in need of aesthetic updates and enhancements. CDS worked with the Brady Street BID to provide ideas for updating the streetscaping, signage, and overall identity to highlight the district’s unique features and provide a safe environment for pedestrians. Based on client goals and priorities, CDS prepared precedent research, a site analysis, conceptual plans, and renderings. A colorful approach was selected to compliment the energy of the street and provide a fresh update for the BlD character.