{"id":18933,"date":"2025-12-17T15:08:30","date_gmt":"2025-12-17T21:08:30","guid":{"rendered":"https:\/\/uwm.edu\/business\/?p=18933"},"modified":"2025-12-19T08:18:13","modified_gmt":"2025-12-19T14:18:13","slug":"sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat","status":"publish","type":"post","link":"https:\/\/uwm.edu\/business\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\/","title":{"rendered":"Sprecher CEO Sharad Chadha Talks Product, People, and Purpose at UWM Fireside Chat"},"content":{"rendered":"\n

How do you grow a hometown favorite while staying true to what made it special? Sharad Chadha<\/strong>, CEO and owner of Sprecher Brewing Company since 2020, shared his perspective during a recent fireside chat, held in partnership with the UWM Research Foundation\u00a0and UWM student groups Collegiate Entrepreneurs’ Organization and Minority Women in Entrepreneurship.<\/p>\n\n\n\n

The conversation featured student-created interview questions and was led by MBA student Grace Iyiola. Chadha, a Lubar MBA graduate<\/strong>, spoke candidly about leading growth in a fast-moving industry while staying focused on product quality. Sprecher now holds about 21 percent market share in the craft soda segment, with soda making up roughly 90 percent of sales. Chadha has helped Sprecher triple its sales and expand its footprint to all 50 states, marking a 400% increase in distribution over the past five years.<\/p>\n\n\n\n

\u201cWe are product-led first,\u201d Chadha said. \u201cIf you make the best product, the rest follows.\u201d<\/p>\n\n\n\n

He highlighted what sets Sprecher\u2019s top-selling root beer apart from the 300 root beer companies in America, including locally sourced ingredients, fire brewing with honey, and small-batch production. \u201cWe do it all from brewing to packaging and distribution,\u201d Chadha said.<\/p>\n\n\n\n

He also discussed lessons learned from products that did not succeed. \u201cNot everything sells,\u201d he said. \u201cYou have to learn fast and move forward.\u201d<\/p>\n\n\n\n

Growth, he said, can feel like a fast-moving rollercoaster. \u201cNot everyone wants that pace, and that\u2019s okay,\u201d Chadha told students. His advice to future leaders was simple. \u201cAlways manage, don\u2019t assume, and take action quickly.\u201d<\/p>\n\n\n\n

The fireside chat offered students and alumni a practical look at leadership, resilience and innovation rooted in Milwaukee.<\/p>\n","protected":false},"excerpt":{"rendered":"

How do you grow a hometown favorite while staying true to what made it special? Sharad Chadha, CEO and owner of Sprecher Brewing Company since 2020, shared his perspective during a recent fireside chat, held in partnership with the UWM …<\/p>\n","protected":false},"author":3012,"featured_media":18917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"categories":[39,22],"tags":[],"class_list":["post-18933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-spotlight"],"yoast_head":"\nLubar College of Business<\/title>\n<meta name=\"description\" content=\"Gale Klappa's Lessons in Energy, Leadership and Lifelong Growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/business\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprecher CEO Sharad Chadha Talks Product, People, and Purpose at UWM Fireside Chat\" \/>\n<meta property=\"og:description\" content=\"Gale Klappa's Lessons in Energy, Leadership and Lifelong Growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/business\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\/\" \/>\n<meta property=\"og:site_name\" content=\"Lubar College of Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T21:08:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T14:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/06\/F.Sitzberger_750x500.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"helaine@uwm.edu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"helaine@uwm.edu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\\\/\"},\"author\":{\"name\":\"helaine@uwm.edu\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#\\\/schema\\\/person\\\/b290015a81dd966a26a6dda7b21370f8\"},\"headline\":\"Sprecher CEO Sharad Chadha Talks Product, People, and Purpose at UWM Fireside Chat\",\"datePublished\":\"2025-12-17T21:08:30+00:00\",\"dateModified\":\"2025-12-19T14:18:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\\\/\"},\"wordCount\":278,\"publisher\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2025\\\/12\\\/S.Chadna-Fireside-chat_750x500.jpg\",\"articleSection\":[\"News\",\"Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sprecher-ceo-sharad-chadha-talks-product-people-and-purpose-at-uwm-fireside-chat\\\/\",\"name\":\"Sprecher CEO Sharad Chadha Talks Product, People, and Purpose at UWM Fireside Chat - 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