{"id":18926,"date":"2025-12-17T14:43:40","date_gmt":"2025-12-17T20:43:40","guid":{"rendered":"https:\/\/uwm.edu\/business\/?p=18926"},"modified":"2025-12-19T10:41:40","modified_gmt":"2025-12-19T16:41:40","slug":"alumni-profile-from-classroom-idea-to-patented-innovation-kayla-lokker-is-redefining-how-jewelry-works","status":"publish","type":"post","link":"https:\/\/uwm.edu\/business\/alumni-profile-from-classroom-idea-to-patented-innovation-kayla-lokker-is-redefining-how-jewelry-works\/","title":{"rendered":"Alumna Profile: From Classroom Idea to Patented Innovation: Kayla Lokker Is Redefining How Jewelry Works"},"content":{"rendered":"\n

For recent Lubar College alumna Kayla Lokker<\/strong>, entrepreneurship did not begin with a business plan. It began with a problem she experienced every day.<\/p>\n\n\n\n

\u201cWhen I look back on my time at UWM, the launch point for my entrepreneurial mindset happened in two key moments,\u201d Lokker said. \u201cMy sophomore year I did my first pitch competition, and that experience ignited the entrepreneurial fire within myself.\u201d<\/p>\n\n\n\n

That spark turned into action during her junior year in the Intro to Entrepreneurship course in  the Lubar College. \u201cThat class pushed me to fully commit to starting a business,\u201d she said. \u201cIt\u2019s where I had my lightbulb moment for Easy Wear Jewelry.\u201d<\/p>\n\n\n\n

Easy Wear Jewelry is built around the Easy Clasp, a patented jewelry clasp designed to make necklaces easier and more secure to wear. \u201cI realized how much I struggled with tiny necklace clasps each morning,\u201d Lokker said. \u201cThe true \u2018aha\u2019 moment came one rushed day when I lost a diamond pendant my Dad gave me when I was born. That loss was heartbreaking, but it also sparked a realization. There had to be a better way.\u201d<\/p>\n\n\n\n

What began as a class project quickly grew into a company, supported by the College\u2019s entrepreneurial ecosystem. \u201cWithout the support of the Lubar College of Business, and especially the Lubar Entrepreneurship Center, I truly don\u2019t think I would have been able to start Easy Wear Jewelry the way I did,\u201d Lokker said. \u201cIt wasn\u2019t just about resources. It was about feeling supported while figuring things out in real time.\u201d<\/p>\n\n\n\n

Building the business required persistence. Lokker spent years refining the design and was told \u201cno\u201d by more than 100 manufacturers. \u201cHearing \u2018no\u2019 that many times was discouraging,\u201d she said. \u201cBut it also strengthened my belief in the idea. You only fail if you stop trying.\u201d<\/p>\n\n\n\n

Her diligence and preparation paid off. Visibility from pitch competitions and Project Pitch It helped validate demand and build an early customer base. \u201cThe experience reinforced how important it is to clearly articulate a product\u2019s value proposition,\u201d she said. <\/p>\n\n\n\n

Lokker also excelled in 2024 Lubar college competitions, winning a $10,000 first prize in the James D. Scheinfeld Entrepreneurial Awards competition and winning the La Macchia New Ventures Business Plan Competition first place prize of $10,000.\u00a0In the same year, she received the People\u2019s Choice Award at the Wisconsin Big Idea Tournament.<\/p>\n\n\n\n

Looking ahead, Lokker envisions Easy Wear Jewelry becoming an industry standard. \u201cOver the next three to five years, I see Easy Wear Jewelry becoming the go-to solution for effortless, accessible jewelry,\u201d she said.<\/p>\n\n\n\n

Lokker\u2019s advice to student entrepreneurs. \u201cTake the risk while you\u2019re young. You\u2019ll regret not trying far more than you\u2019ll regret failing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

For recent Lubar College alumna Kayla Lokker, entrepreneurship did not begin with a business plan. 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