{"id":17341,"date":"2025-06-19T14:53:34","date_gmt":"2025-06-19T19:53:34","guid":{"rendered":"https:\/\/uwm.edu\/business\/?p=17341"},"modified":"2026-03-24T09:06:06","modified_gmt":"2026-03-24T14:06:06","slug":"alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity","status":"publish","type":"post","link":"https:\/\/uwm.edu\/business\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\/","title":{"rendered":"Alumni Profile: Fred Sitzberger: From Fired to Flourishing \u2013 A Journey of Resilience and Generosity"},"content":{"rendered":"\n<p><strong>Fred Sitzberger<\/strong>\u2019s story is anything but ordinary. A Lubar College of Business alumnus (&#8217;78, BBA, Accounting) and the president of Bultman Investment Management, Sitzberger has built a remarkable career by combining grit, humility, and a deep belief in human connection. Today, his success as a business leader and philanthropist reflects both his early challenges and his unwavering optimism.<\/p>\n\n\n\n<p>\u201cI never wanted to be poor,\u201d he says. \u201cSo what I am is a successful failure. I just never gave up.\u201d<\/p>\n\n\n\n<p>Sitzberger\u2019s path wasn\u2019t linear. He flunked out of engineering, served in the Army, and eventually turned to accounting\u2014because, in his words, \u201cit was the hardest.\u201d Along the way, he got fired five times in corporate roles. \u201cI realized I needed to create my own position if I didn\u2019t want to get fired again,\u201d he says.<\/p>\n\n\n\n<p>In 1994, he started his own accounting firm\u2014Sitzberger &amp; Company\u2014with a $500 office and a handful of credit cards. He acquired two practices right away, leveraging credit card cash advances to fund the deals. \u201cAt one point, I had $150,000 in credit card debt and never paid a penny of interest,\u201d he says. \u201cYou manage it a day at a time.\u201d<\/p>\n\n\n\n<p>His model was bold but effective: purchase small firms, retain their employees, raise rates, and focus on relationships. \u201cMillions of people make millions doing mundane things very efficiently,\u201d he says. \u201cThat\u2019s what I did in accounting.\u201d<\/p>\n\n\n\n<p>Eventually, Sitzberger merged his firm into Bultman Investment Management, where he now serves as president. Bultman is a multi-generational financial services firm specializing in comprehensive wealth management and retirement plan consulting. Its growth, Sitzberger says, continues to follow his acquisition-based model: \u201cYou can always buy a company that\u2019s a third your size and grow.\u201d<\/p>\n\n\n\n<p>But business success wasn\u2019t enough. \u201cSuccess at first was about money,\u201d he reflects. \u201cBut now, success is a great relationship with my wife. I\u2019ve achieved the two most important things: financial freedom and personal peace.\u201d<\/p>\n\n\n\n<p>A committed UWM alumnus, Sitzberger recently donated $2 million to support UWM Athletics. \u201cMaking money is fun. Having money isn\u2019t,\u201d he says. \u201cGiving money away is freeing.\u201d His dream? A top-tier UWM basketball team that builds campus pride and draws national attention.<\/p>\n\n\n\n<p>For today\u2019s aspiring entrepreneurs, Sitzberger offers this advice: \u201cSet written daily, yearly, and decade goals. Always have a smile. Be future-oriented.\u201d<\/p>\n\n\n\n<p>And the key to his enduring optimism? \u201cHappiness is a choice,\u201d he says. \u201cFor me, life is happiness\u2014and it\u2019s about gratitude.\u201d From humble beginnings on Maryland Avenue to million-dollar philanthropy, Fred Sitzberger\u2019s story is a powerful testament to perseverance, generosity, and the belief that life\u2014like business\u2014is what you make of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fred Sitzberger\u2019s story is anything but ordinary. A Lubar College of Business alumnus (&#8217;78, BBA, Accounting) and the president of Bultman Investment Management, Sitzberger has built a remarkable career by combining grit, humility, and a deep belief in human connection. &hellip;<\/p>\n","protected":false},"author":3012,"featured_media":17343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"categories":[39],"tags":[],"class_list":["post-17341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lubar College of Business<\/title>\n<meta name=\"description\" content=\"The anything but ordinary journey of Fred Sitzberger, president of Bultman Investment Management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/business\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alumni Profile: Fred Sitzberger: From Fired to Flourishing \u2013 A Journey of Resilience and Generosity\" \/>\n<meta property=\"og:description\" content=\"The anything but ordinary journey of Fred Sitzberger, president of Bultman Investment Management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/business\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\/\" \/>\n<meta property=\"og:site_name\" content=\"Lubar College of Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T19:53:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T14:06:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/06\/F.Sitzberger_750x500.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"helaine@uwm.edu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"helaine@uwm.edu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\\\/\"},\"author\":{\"name\":\"helaine@uwm.edu\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#\\\/schema\\\/person\\\/b290015a81dd966a26a6dda7b21370f8\"},\"headline\":\"Alumni Profile: Fred Sitzberger: From Fired to Flourishing \u2013 A Journey of Resilience and Generosity\",\"datePublished\":\"2025-06-19T19:53:34+00:00\",\"dateModified\":\"2026-03-24T14:06:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\\\/\"},\"wordCount\":461,\"publisher\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2025\\\/06\\\/F.Sitzberger_750x500.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/alumni-profile-fred-sitzberger-from-fired-to-flourishing-a-journey-of-resilience-and-generosity\\\/\",\"name\":\"Alumni Profile: Fred Sitzberger: From Fired to Flourishing \u2013 A Journey of Resilience and Generosity - 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