{"id":16113,"date":"2024-12-19T16:22:55","date_gmt":"2024-12-19T22:22:55","guid":{"rendered":"https:\/\/uwm.edu\/business\/?p=16113"},"modified":"2026-03-23T09:46:59","modified_gmt":"2026-03-23T14:46:59","slug":"alumni-profile-craft-beverage-warehouses-kyle-stephens","status":"publish","type":"post","link":"https:\/\/uwm.edu\/business\/alumni-profile-craft-beverage-warehouses-kyle-stephens\/","title":{"rendered":"Alumni Profile: Craft Beverage Warehouse\u2019s Kyle Stephens"},"content":{"rendered":"\n<p>When <strong>Kyle Stephens<\/strong> (BBA \u201911) reflects on his path from accounting major at the Lubar College of Business to co-founding <a href=\"https:\/\/www.craftbevwarehouse.com\/\"><strong>Craft Beverage Warehouse<\/strong><\/a>, he emphasizes two qualities: adaptability and a relentless work ethic.<\/p>\n\n\n\n<p>\u201cI wasn\u2019t the most active student in extracurriculars,\u201d Stephens admits, noting his full schedule of 18-21 credits per semester while holding down nearly full-time work. His route to accounting wasn\u2019t linear\u2014he began as a pre-law student before discovering a love for numbers in an introductory accounting class.<\/p>\n\n\n\n<p>After earning his degree, Stephens began his career in public accounting, working on audit and tax services for small businesses. Yet, he soon realized compliance work wasn\u2019t his passion. \u201cI wanted to actually jump in and help manage and grow a business,\u201d Stephens says. His search for broader experience led him to mergers and acquisitions, a challenging role that expanded his business acumen and brought him face-to-face with CEOs, CFOs, and other business leaders.<\/p>\n\n\n\n<figure class=\"alignright uwm-c-img--right\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Kyle-Stephens_can_750x500.jpg\" alt=\"Kyle Stephens\" class=\"wp-image-16137\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Kyle-Stephens_can_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Kyle-Stephens_can_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption>Kyle Stephens (BBA &#8217;11)<\/figcaption><\/figure>\n\n\n\n<p>That role was demanding\u2014constant travel and long hours\u2014but it also prepared Stephens for his next chapter. When Good City Brewing, a growing Milwaukee-based brewery and former client, asked for his help in finding a CFO, Stephens saw an opportunity to apply his skills directly. \u201cI told them I\u2019d really like the opportunity myself,\u201d he recalls.<\/p>\n\n\n\n<p>Stephens joined Good City Brewing at a time of rapid growth, helping the company scale from 25 to 125 employees in six months. But when the pandemic hit in 2020, he noticed a major challenge in the industry: small breweries were struggling to find affordable, reliable packaging for their beer.<\/p>\n\n\n\n<p>\u201cWith bars and taprooms closed, small breweries needed to can their beer for carryout,\u201d Stephens explains. The spike in demand for cans and bottles stretched supply chains thin, and large manufacturers prioritized massive clients like Anheuser-Busch and Coca-Cola, leaving smaller producers without options.<\/p>\n\n\n\n<p>Seeing an opening, Craft Beverage Warehouse launched in 2020. The company began by distributing wholesale aluminum cans to craft breweries across the country, helping small businesses weather the storm. \u201cI had a connection at the Ball Corporation plant here in Wisconsin, and I got ahead of the problem,\u201d Stephens says. \u201cWe started bringing in 25 pallets of cans at a time and shipping them one or two at a time to breweries that needed them.\u201d<\/p>\n\n\n\n<p>From there, Craft Beverage Warehouse evolved. Stephens saw a need to add value beyond distribution. The company invested in direct-to-can digital printing, enabling breweries to print their logos, designs, and labels directly onto cans\u2014a sustainable and professional solution for small-batch producers. \u201cWhen we started digital printing, I didn\u2019t know a thing about it,\u201d Stephens admits. \u201cIt\u2019s a story about adaptability and being willing to learn new skills.\u201d<\/p>\n\n\n\n<p>Today, Craft Beverage Warehouse has grown from a one-man operation to a thriving company with a 21-person team. Revenue has skyrocketed from $1 million annually during its early days to a projected $10 million in 2024, driven by strong demand for their services.<\/p>\n\n\n\n<p>The company\u2019s success has spurred growth beyond Wisconsin. Early next year, Craft Beverage Warehouse will open a second facility in Denver \u2013 part of a regional expansion plan to better serve customers across the country.<\/p>\n\n\n\n<p>Through it all, Stephens credits his time at the Lubar College of Business for equipping him with critical financial and analytical skills. \u201cFinance and accounting are the most important things for any businessperson to understand,\u201d he says. \u201cKnowing your numbers gives you the ability to explain your business to banks, investors, and partners. I wouldn\u2019t have been able to get a $3 million loan for our first printer if I couldn\u2019t tell that story with confidence.\u201d<\/p>\n\n\n\n<p>Stephens remains an active supporter of the Lubar College, participating in programs like business pitch competitions and internship opportunities. He also advises aspiring entrepreneurs to pursue their passions wholeheartedly:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Do something you\u2019re excited about.<\/strong> \u201cDon\u2019t start a business just because it\u2019s an opportunity. Do it because it gets you out of bed every day.\u201d<\/li>\n\n\n\n<li><strong>Go all in.<\/strong> \u201cIt\u2019s going to take everything you have, so make sure your family and friends know what that commitment looks like.\u201d<\/li>\n\n\n\n<li><strong>Celebrate the wins.<\/strong> \u201cStop and celebrate the little milestones\u2014your first sale, your first $1 million. It keeps you motivated and brings your team together.\u201d<\/li>\n<\/ol>\n\n\n\n<p>From his days as an accounting student to leading a multimillion-dollar company, Kyle Stephens exemplifies the entrepreneurial spirit of Lubar College alumni. His story is one of resilience, adaptability, and a commitment to creating solutions for others\u2014qualities that continue to drive his success and inspire the next generation of business leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Kyle Stephens (BBA \u201911) reflects on his path from accounting major at the Lubar College of Business to co-founding Craft Beverage Warehouse, he emphasizes two qualities: adaptability and a relentless work ethic. \u201cI wasn\u2019t the most active student in &hellip;<\/p>\n","protected":false},"author":3012,"featured_media":16114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"categories":[39,22],"tags":[],"class_list":["post-16113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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