{"id":20557,"date":"2026-07-15T14:17:12","date_gmt":"2026-07-15T19:17:12","guid":{"rendered":"https:\/\/uwm.edu\/business\/?page_id=20557"},"modified":"2026-07-15T14:33:27","modified_gmt":"2026-07-15T19:33:27","slug":"mission-vision-strategic-priorities","status":"publish","type":"page","link":"https:\/\/uwm.edu\/business\/about\/mission-vision-strategic-priorities\/","title":{"rendered":"Mission, Vision &amp; Strategic Priorities"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<h2 class=\"wp-block-heading\" id=\"h-mission\">Mission<\/h2>\n\n\n\n<p>As a uniquely positioned urban, research, and access business school that is deeply engaged with the regional business community, we provide thought leadership and quality business education, anchored on analytical and innovative thinking to empower future leaders and stimulate opportunities in our local, regional, and globally connected community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vision\">Vision<\/h2>\n\n\n\n<p>We will be global in our outlook, valuable to our stakeholders, entrepreneurial in our approach, accessible to students from all backgrounds, and transformative in our impact.<\/p>\n\n\n\n<p>Our stakeholders include students, faculty, staff, alumni, donors, and the greater business community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategic-priorities\">Strategic Priorities<\/h2>\n\n\n\n<div class=\"uwm-p-accordion uwm-p-accordion--icon-left-circle\" data-accordion-prefix-classes=\"uwm\" data-accordion-cool-selectors=\"1\"><button class=\"uwm-p-accordion--toggle-button size-p-md\">Expand All<\/button>\n<div class=\"uwm-p-accordion--header\">Student Success<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<p><em><em>Empower our tenacious students to be successful and ethical business leaders who create value.<\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objective 1.1: Assess and transform the relevance of our curriculum to enhance student success.<\/li>\n\n\n\n<li>Objective 1.2: Promote teaching excellence through faculty and staff development and evidence-based pedagogical practices to ensure high-quality business education.<\/li>\n\n\n\n<li>Objective 1.3: Enhance the student experience by advancing holistic development that supports personal, academic, and career success.<\/li>\n\n\n\n<li>Objective 1.4: Advance analytics, AI, and innovation within the curriculum and executive education.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"uwm-p-accordion--header\">Impactful research<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<p><em><em>Provide thought leadership that advances the boundaries of scholarship and practice.<\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objective 2.1: Enhance basic scholarship and industry-focused research.<\/li>\n\n\n\n<li>Objective 2.2: Fortify our essential research infrastructure.<\/li>\n\n\n\n<li>Objective 2.3: Enhance student research opportunities.<\/li>\n\n\n\n<li>Objective 2.4: Expand communication of our research.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"uwm-p-accordion--header\"><strong>Engagement<\/strong><\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<p><em><em>Advance an analytical and innovative climate in business education, business research, and our community on value-added initiatives that benefit stakeholders.<\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objective 3.1: Cultivate opportunities in business and our community. <\/li>\n\n\n\n<li>Objective 3.2: Facilitate global awareness and experiences.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"uwm-p-accordion--header\"><strong>Financial Sustainability<\/strong><\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<p><em><em>Sustain a financially viable plan to support the mission and vision of the Lubar College of Business.<\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objective 4.1: Effectively manage staff to student ratios to maintain the college&#8217;s fiscal sustainability.<\/li>\n\n\n\n<li>Objective 4.2: Identify and grow auxiliary revenue activities.<\/li>\n\n\n\n<li>Objective 4.3: Increase philanthropic giving.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"uwm-p-accordion--header\">Culture<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<p><em><em>Develop a respectful and accessible culture to foster a positive, engaged, collaborative work and learning environment.<\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objective 5.1: Cultivate a culture of care and engagement within the Lubar community.<\/li>\n\n\n\n<li>Objective 5.2: Advance a culture of commitment and accountability for the success of our college.<\/li>\n\n\n\n<li>Objective 5.3: Refresh the physical environment to enhance the student, faculty and staff experience.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n<figure class=\"uwm-c-img--caption-gray\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/07\/Graduation-750x500-1.jpg\" alt=\"Students at Commencement\" class=\"wp-image-4249\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/07\/Graduation-750x500-1.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/07\/Graduation-750x500-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"content_block\" id=\"custom_post_widget-20621\"><nav aria-label=\"Sidebar\" class=\"uwm-p-navigation-list uwm-p-navigation-list--gold-border \"><div class=\"uwm-p-navigation-list--title\">More Resources<\/div><ul><li><a href=\"https:\/\/uwm.edu\/business\/about\/accreditation\/\">Accreditation<\/a><\/li><li><a class=\"current\" href=\"https:\/\/uwm.edu\/business\/about\/mission-vision-strategic-priorities\/\"><span aria-current=\"page\">Mission, Vision &amp; Strategic Priorities<\/span><\/a><\/li><li><a href=\"https:\/\/uwm.edu\/business\/directory\/\">Faculty &amp; Staff Directory<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/business\/news\">News<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/business\/events\">Events<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":186,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-20557","page","type-page","status-publish","hentry"],"uwm_unpublish_requested":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lubar College of Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/business\/about\/mission-vision-strategic-priorities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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