Twenty-four Lubar School of Business students have returned from a “front row” learning experience focused on doing business in Europe — at its heart in France. In collaboration with Novancia Business School in Paris, the students learned about European finance and accounting practices, global branding, and cultural differences.
The study trip included a visit to food retailing giant Auchan to learn about branding and brand communication. Auchan is among the world’s largest food retailers, and is active in 17 countries in western, central, and eastern Europe as well as Asia, operating across numerous formats including hypermarkets, superstores, supermarkets, and ultra-convenience stores.
“As someone who studied in the Czech Republic as an undergraduate student, I understand that going abroad is a defining moment in a student’s life,” says Michael Freimark, Lecturer in Management, who leads the annual program. “It’s my hope that this course positively influences my students’ self-confidence and career paths, and also develops a world view for these future global leaders.”
“Our minds have been formed by our thoughts and experiences, but to be able to experience something in person that alters what you have been taught is something seemingly surreal,” says student Megan Keane. “I am really happy I was able to participate in the trip because my mind is open to differences.”
The trip also included a visit to Normandy, which left a different but equally impactful impression. “Walking through the American cemetery……it is life changing,” recalls student Chaid Przybelski. “When you see all the crosses for headstones, it really hits you how many lives were lost during the war.”
The Lubar School offers two additional summer business study tours to Southeast Asia and Germany, and a Winterim abroad program to various locations. These programs are available to both undergraduate and graduate students.