Northwestern Mutual Data Science Institute Announced

An unprecedented partnership with UW-Milwaukee, Northwestern Mutual and Marquette University has resulted in the launch of the Northwestern Mutual Data Science Institute.  The institute will focus on strengthening the technology talent pipeline,  promoting Milwaukee as a region that attracts and retains technology firms and talent, and solving problems with research.

“Increasingly, our world is using ‘big data’ to solve problems, whether in business, education, health, criminal justice, or the environment,” says UWM Chancellor Mark A. Mone. “Here at UWM, data science is interdisciplinary and spans research in social welfare, computer science, health, business, engineering, and many other areas on and off campus.”

Northwestern Mutual and its foundation will contribute $12.5 million, and UWM and Marquette will each contribute in kind and fundraising of $11.25 million over the next five years. The total $35 million investment will support endowed professors, data science faculty positions, research projects, and expanded student programming which will begin this fall.

A full article on the initiative — including information on how Purush Papatla, Associate Dean and Professor of Marketing at the Lubar School of Business creates models that mine the ocean of data available from social media and from digital services to gain insights into consumer behavior — can be found here.