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Online – It’s Hard for Me to Say I’m Sorry – The Sales Apology

Friday, October 16, 2020 @ 8:00 am - 9:30 am

Sponsored by Executive Education

In your training as a business leader or sales professional, did you learn the art of saying “I’m sorry?” It is inevitable that at some point something will not go as planned with your clients. With stiff competition fighting for market share, an improper apology will inevitably lead to a loss in business. An artfully crafted apology, based on decision-making science and new research, is critical to the ongoing growth of your business. Understanding the proper way to say “I’m sorry” is part of the nurturing of your client relationship(s).

Session Objectives
In this highly interactive workshop, you will:

  • Learn and understand the “Service Recovery Paradox (SRP) and itsimplications in your sales relationship.
  • Discover the key elements of an effective business apology.
  • Create your own business apology to maximize the SRP.

Who Should Attend
The workshop is designed for business leaders, accomplished sales professionals, those responsible for leading a sales team, and/or those who work in customer service/recovery.

David Wallace is the Chief Status Quo Prosecutor for Bay Ridge Consulting Group, LLC, author, and sales expert with over 43 years of experience. David has helped organizations and sales professionals hone their storytelling skills to increase their average sale size, decrease the length of a sales cycle, and increase the pipeline close rate. In short, David helps businesses get the most out of their sales efforts.




Friday, October 16, 2020
8:00 am - 9:30 am


Lubar Hall, S322
3202 N. Maryland Ave.
Milwaukee, WI 53201 United States
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