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Online – Digital Marketing for Executives

January 26 @ 1:30 pm - 4:00 pm

Sponsored by Executive Education

How adept is your company at harnessing, understanding, and sorting through the wealth of customer data available to you in the digital age?A cross-channel digital marketing program should be an integral component of your company’s overall marketing strategy, driving sales and building customer loyalty. In this four-week program, you will develop a digital strategy and implementation plan, learn how to lead and communicate the digital initiative within your organization, examine how to make decisions with data, and learn how to leverage customer data to create sustainable competitive advantage.

Through two interactive virtual meetings each week, participants will actively engage in discussions, small group activities, and expert-led facilitation of topics to inform a well-designed digital marketing plan.

Session Objectives
In this highly interactive workshop, you will:

  • Align your digital marketing strategy within the framework of your organization’s comprehensive marketing strategy.
  • Champion and lead the adoption and implementation of digital marketing within your company.
  • Capture and analyze data that will help determine your ROMI (Return on Marketing Investment).
  • Leverage information about why customers buy from you to create sustainable competitive advantage and drive efficiencies in your organization-wide marketing efforts.

Who Should Attend
Digital Marketing for Executives is designed for high potential marketing managers and leaders responsible for marketing strategy/P&L in their organization.

Dr. Purush Papatla, Northwestern Mutual Data Science Institute Professor of Marketing and Co-Director, Northwestern Mutual Data Science Institute
Allan Klotsche, President, National Business Furniture
Rishi Bhandari, Vice President of Marketing Analytics, Kohl’s Corporation
Dave Wallace, Chief Status Quo Prosecutor, Bay Ridge Consulting Group

Required Attendance Dates
Tuesday, January 26, 2021, 1:30pm – 4:00pm
Thursday, January 28, 2021, 1:30pm – 4:00pm
Tuesday, February 2, 2021, 1:30pm – 4:00pm
Thursday, February 4, 2021, 1:30pm – 4:00pm
Tuesday,  February 9, 2021, 1:30pm – 4:00pm
Thursday, February 11, 2021, 1:30pm – 4:00pm
Tuesday, February 16, 2021, 1:30pm – 4:00pm
Thursday, February 18, 2021, 1:30pm – 4:00pm




January 26
1:30 pm - 4:00 pm


Lubar Hall, S322
3202 N. Maryland Ave.
Milwaukee, WI 53201 United States
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