Sponsored by the M&I Marshall & Ilsley Center for Business Ethics

OVERVIEW

The Lubar School’s Business Ethics Case Competition offers Lubar School of Business students an interactive opportunity to challenge your moral reasoning, develop an understanding of the importance of business ethics, and compete for tuition support awards. Student teams collaboratively analyze a thought-provoking case and then present your recommendations to a panel of experienced business educators and professionals.

ELIGIBILITY CRITERIA

The Lubar School’s Business Ethics Case Competition is open to all current Lubar School of Business undergraduate students (sophomore standing and higher) and master’s students.  For the purposes of the competition, a current student is defined as one who is enrolled in good standing in undergraduate or master’s courses at the Lubar School during the current academic year.  Each team must consist of 2 – 4 Lubar School students.

SELECTION CRITERIA

Each team will be evaluated based upon its ability to identify the ethical issue, stakeholders, and legal, financial and philosophical considerations involved in the case.

There will be two categories of competitors: undergraduate students and master’s students.  The competition will be limited to 8 undergraduate teams and 8 graduate teams.  If more than 8 teams in each category apply, a committee will be convened to select, based on their Phase III work (see below), the top 8 undergraduate teams and the top 8 graduate teams to compete in the final presentations.

THE AWARDS

 Each competitor category will compete for the following tuition support awards:

1st Prize: $2,000
2nd Prize: $1,500
3rd Prize: $1,000

SUBMISSION DETAILS

Phase I:  Intent to Compete

Interested competitors must complete the Intent to Compete form
Each team must designate a team captain and must provide the following information regarding all team members:

  • First and last name
  • Student ID number
  • Major
  • UWM email address
  • Personal email address
  • Phone number

A team’s intent to compete must be received no later than Wednesday, March10. 2021.

Phase II: Ethics Case Emailed to Registered Competitors

The case will be available on Friday, March 12, 2021 and will be emailed to the team captain at his/her UWM email address.

Phase III:  Submission of Written Case Analysis

You have approximately 3 weeks after the beginning of Phase II to evaluate the case and email your written analysis to Debbie Roy, royd@uwm.edu.  The deadline for your written analysis is midnight, Wednesday, March 31, 2021.

Parameters for the written analysis:

Competitors are required to submit a managerial/marketing plan (5 pages maximum; 12 pt. font; single spaced) that critically analyzes the situation and includes:

  • A summary of the events described in the case.
  • A clear identification of challenges/problems (public relations, financial, etc.) being faced.
  • Recommendations on how you would capitalize on the identified challenges/problems in order to rebuild the brand,maintain or enhance financial performance, and turn the challenges/problems into opportunities for the stakeholders, investors, and /or consumers.

Please note: 

  • No outside help or coaching will be permitted after the case is distributed.
  • By requesting the ethics case, a team must agree to, if selected by judges to advance to the final round, submit final presentations by Monday, April 12, 2021 by 10:00pm CST.

Phase IV Notification of Selected Competitors for Final Presentation

Those teams selected to compete will be notified on Monday, April 5, 2021. Upon selection, teams will be assigned a time for final presentation, and will be given presentation instructions.

Phase V:  Final Presentation to Judges

Formal presentations via voice-over-Powerpoint is due by 10pm CST Monday, April 12, 2021.

 Each team will have 10 minutes to present and 15 minutes to answer focused questions posed by the Selection Committee.

The judges will utilize the following criteria in evaluating teams presentations:

  • Delivery
  • Depth of analysis
  • Persuasiveness
  • Creativity
  • Recommendations that are both ethical and practical in a business context
  • Responses to questions

Winners will be announced TBD.

DEADLINES:

PHASE I – INTENT TO COMPETE:
Must be received by Wednesday, March 10, 2021

PHASE II – ETHICS CASE EMAILED TO REGISTERED COMPETITORS:
Friday, March 12, 2021

PHASE III – SUBMISSION OF WRITTEN CASE ANALYSIS:
Wednesday, March 31, 2021 (by midnight)

PHASE IV – NOTIFICATION OF SELECTED COMPETITORS FOR FINAL PRESENTATION:
Monday,  April 5, 2021

PHASE V – FINAL PRESENTATION TO JUDGES VIA VOICE-OVER-POWERPOINT):
Monday, April 5, 2020 (by 10PM CST)

ANNOUNCEMENT OF AWARDS:
TBD