Sponsored by the M&I Marshall & Ilsley Center for Business Ethics
The Lubar School’s Business Ethics Case Competition offers Lubar School of Business students an interactive opportunity to challenge your moral reasoning, develop an understanding of the importance of business ethics, and compete for tuition support awards. Student teams collaboratively analyze a thought-provoking case and then present your recommendations to a panel of experienced business educators and professionals.
The Lubar School’s Business Ethics Case Competition is open to all current Lubar School of Business undergraduate students (sophomore standing and higher) and master’s students. For the purposes of the competition, a current student is defined as one who is enrolled in good standing in undergraduate or master’s courses at the Lubar School during the current academic year. Each team must consist of 2 – 4 Lubar School students.
Each team will be evaluated based upon its ability to identify the ethical issue, stakeholders, and legal, financial and philosophical considerations involved in the case.
There will be two categories of competitors: undergraduate students and master’s students. The competition will be limited to 8 undergraduate teams and 8 graduate teams. If more than 8 teams in each category apply, a committee will be convened to select, based on their Phase III work (see below), the top 8 undergraduate teams and the top 8 graduate teams to compete in the final presentations.
Each competitor category will compete for the following tuition support awards:
1st Prize: $2,000
2nd Prize: $1,500
3rd Prize: $1,000
Phase I: Intent to Compete
Interested competitors must complete the Intent to Compete form
Each team must designate a team captain and must provide the following information regarding all team members:
- First and last name
- Student ID number
- UWM email address
- Personal email address
- Phone number
A team’s intent to compete must be received no later than Wednesday, February 12, 2020.
Phase II: Ethics Case Emailed to Registered Competitors
The case will be available on Friday, February 14, 2020 and will be emailed to the team captain at his/her UWM email address.
Phase III: Submission of Written Case Analysis
You have approximately 3 weeks after the beginning of Phase II to evaluate the case and email your written analysis to Debbie Roy, email@example.com. The deadline for your written analysis is midnight, Sunday, March 8, 2020.
Parameters for the written analysis:
Competitors are required to submit a managerial/marketing plan (5 pages maximum; 12 pt. font; single spaced) that critically analyzes the situation and includes:
- A summary of the events described in the case.
- A clear identification of challenges/problems (public relations, financial, etc.) being faced.
- Recommendations on how you would capitalize on the identified challenges/problems in order to rebuild the brand,maintain or enhance financial performance, and turn the challenges/problems into opportunities for the stakeholders, investors, and /or consumers.
- No outside help or coaching will be permitted after the case is distributed.
- By requesting the ethics case, a team must agree to compete in the final presentations on Wednesday, April 1, 2020, at an assigned time between noon and 5:00 pm.
Phase IV: Notification of Selected Competitors for Final Presentation
Those teams selected to compete will be notified on Monday, March 30, 2020. Upon selection, teams will be assigned a time for final presentation, and will be given presentation instructions.
Phase V: Final Presentation to Judges
Formal presentations are scheduled for the afternoon of Wednesday, April 1, 2020 between 12:00 pm and 5:00 pm. Groups entering the competition must insure physical availability during those times.
Undergraduate competitors will compete in Lubar N333. Graduate competitors will compete in Lubar N440. Each team will have 10 minutes to present and 15 minutes to answer focused questions posed by the Selection Committee.
The judges will utilize the following criteria in evaluating teams presentations:
- Depth of analysis
- Recommendations that are both ethical and practical in a business context
- Responses to questions
Winners will be announced at the Business Ethics Luncheon/Lecture held on Friday, April 3, 2020 from 11:30am – 1:30pm, at the UWM Zelazo Center, Rm. 250. Please plan to attend!
PHASE I – INTENT TO COMPETE:
Must be received by Wednesday, February 12, 2020
PHASE II – ETHICS CASE EMAILED TO REGISTERED COMPETITORS:
Friday, February 14, 2020
PHASE III – SUBMISSION OF WRITTEN CASE ANALYSIS:
Sunday, March 8, 2020 (by midnight)
PHASE IV – NOTIFICATION OF SELECTED COMPETITORS FOR FINAL PRESENTATION:
Monday, March 30, 2020
PHASE V – FINAL PRESENTATION TO JUDGES:
Wednesday, April 1, 2020, 12:00pm – 5:00 pm (competitor’s time TBD).
ANNOUNCEMENT OF AWARDS:
Friday, April 13, 2020, 11:30am – 1:30pm, UWM Zelazo Center, Rm. 250