The Accelerated Master’s degree (AMD) – Marketing offers a greater depth of Marketing content not available at the undergraduate level through courses such as Predictive Analytics for Managers, Strategic Product and Brand Management, Marketing Analytics, Database Marketing, Data Science, and more. In today’s competitive job market, this degree credential will set you apart from your peers.

Undergraduate degree outline:

First Year – Fall First Year – Spring
BUS ADM 100 Introduction to Business BUS ADM 201 Introduction to Financial Accounting
ECON 103 Principles of Microeconomics COMM 103 or 105 Communication Requirement
ENGLISH 101 Introduction to College Writing ECON 104 Principles of Macro Economics
HUMANITIES General Education Requirement  ENGLISH 102 College Writing and Research
MATH 208 Quantitative Models for Business NATURAL SCIENCE General Education Requirement
Second Year – Fall Second Year – Spring
BUS ADM 202 Managerial Accounting BUS ADM 230 Intro. to IT Management
BUS ADM 210 Statistical Modeling in Business Analytics BUS ADM 350 Principles of Finance
ENGLISH 205 Business Writing BUS ADM 370 Intro. to Supply Chain Management
HUMANITIES General Education Requirement ARTS General Education Requirement
SOCIAL SCIENCE General Education Requirement NATURAL SCIENCE LAB General Education Requirement
Third Year – Fall Third Year – Spring
BUS ADM 300 Career & Professional Development BUS ADM 462 Marketing Research
BUS ADM 330 Organizations MARKETING ELECTIVE Marketing Major Elective
BUS ADM 360 Principles of Marketing MARKETING ELECTIVE Marketing Major Elective
BUS ADM 391 Business Law MARKETING ELECTIVE Marketing Major Elective
BUS ADM 461 Consumer Behavior GENERAL ELECTIVE General Elective
GENERAL ELECTIVE General Elective IBC International Business Component
Fourth Year – Fall Fourth Year – Spring
BUS ADM 463 Marketing Management BUS ADM 762 Marketing Research
BUS ADM 600 Management Analysis BUS ADM 806 International Marketing
BUS ADM 764 Buyer Behavior and Marketing Communications BUS MGMT 709 Predictive Analytics for Managers
BUS MGMT 708 Marketing Strategy MARKETING ELECTIVE MS in Management – Marketing Elective

Degree requirements, marketing electives, and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.

Fifth Year – Fall Fifth Year – Spring*
BUS ADM 765 Strategic Product & Brand Mgmt MARKETING ELECTIVE MS in Management – Marketing Elective*
MARKETING ELECTIVE MS in Management – Marketing Elective MARKETING ELECTIVE MS in Management – Marketing Elective*

*Students may complete these credits in the previous Fall term as full time students.

Degree requirements, marketing electives, and course descriptions for the Master of Science in Management – Marketing can be found on the Graduate School website.