How Are Plans Judged?

The competition is intended to simulate the real-world process of entrepreneurs soliciting start-up funds from early-stage investors and venture capital firms. The judges function as venture capital investors deciding on which business venture they would most likely fund.

The commercial merits of each entry will be based on the professional opinions of the judges related to factors including:

Market Opportunity

There is a clear market need presented, as well as a way to take advantage of that need.

Unique Benefits

The company provides something novel, unique, or special that differentiates it in the marketplace.

Competitive Advantage

The competitive position is fully described and the competitive advantage can be sustained.

Management Capability

The management or management team can effectively develop the company and deal with the risks associated with the venture.

Financial Understanding

The financial projections are realistic. The key assumptions are explained and are reasonable.

Investment Opportunity

The business represents a real investment opportunity in which companies would hypothetically consider investing.