It’s a competitive world out there. Set your organization — and yourself — apart with a Graduate Certificate in Marketing.

Today’s marketers need a wide range of skills and knowledge to help their organizations stand out. The Graduate Certificate in Marketing spans key topics that are relevant in today’s ever-changing landscape. You’ll gain a solid understanding of marketing research, product and brand management, and internet marketing in the certificate core curriculum,, and then choose two elective courses where you can dig deeper into topics that are important to you and your career. Lubar academic faculty, together with experienced marketing executives, will bring their real-world experience to the classroom, providing you with the knowledge you need to rise above the crowd.

This program can be completed as a standalone certificate or in combination with a master’s degree program.

Required Courses (9 credits)

BUS ADM 762 Marketing Research*
BUS ADM 765 Strategic Product and Brand Management*
BUS ADM 894 Internet Marketing*

Elective Courses (6 credits)

Please choose two courses from the following:
BUS ADM 544 New Product Development*
BUS ADM 761 Seminar in Marketing
BUS ADM 763 Marketing Analytics*
BUS ADM 764 Buyer Behavior and Marketing Communications*
BUS ADM 766 Marketing for Nonprofit Organizations
BUS ADM 769 Database Marketing*
BUS ADM 806 International Marketing

*Courses offered online.

Additional certificate requirements as well as course descriptions can be found on the Graduate School website.

Admission

To be considered for admission, you must have completed a bachelor’s degree with an overall GPA of 2.75 or better. This certificate may be completed alone or in combination with the Lubar School’s MBA or MS in Management degree program.

To apply, complete the online application. Please also send your official transcript (from highest degree earned) to the Graduate School, University of Wisconsin-Milwaukee, P.O. Box 340, Milwaukee, WI 53201.

For More Information

Graduate Student Services
Lubar Hall N251
(414) 251-5252
mba-ms@uwm.edu