{"id":42,"date":"2020-11-13T11:51:53","date_gmt":"2020-11-13T17:51:53","guid":{"rendered":"https:\/\/uwm.edu\/brand\/?page_id=42"},"modified":"2026-04-16T16:16:05","modified_gmt":"2026-04-16T21:16:05","slug":"identity","status":"publish","type":"page","link":"https:\/\/uwm.edu\/brand\/","title":{"rendered":"UWM Brand & Identity"},"content":{"rendered":"\n
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UWM Brand & Identity<\/h1><\/header>\n\n\n

The Importance of a Unified University Brand<\/h2>\n\n\n\n

The UWM brand is more than just a logo. It\u2019s a multitude of elements working together to effectively communicate what UWM most values: student success, research and community engagement.<\/p>\n\n\n\n

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Chancellor Thomas Gibson has designated strengthening UWM\u2019s brand as a key strategic action to create a sustainable future for the university. He has given the Division of Marketing & Communications (MarComm) responsibility for achieving that goal and authority to define and enforce brand standards for the university. This website has been created to give marketers across campus tools and guidance to help us in our work.<\/p>\n<\/div>\n\n\n\n

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While marketing happens in many areas at UWM, we must never lose sight of the fact that we are one university in the eyes of the public, and of prospective students. We must speak with one voice and present a consistent image, showcasing UWM as the high-impact, top-tier research university that we know it to be.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\nUWM’s Brand Strategy<\/a>\n<\/div>\n\n\n\n
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Brand Foundations<\/h2>\n\n\n\n

Learn more about the core tools used to communicate UWM\u2019s brand. We always want to present a unified look and feel to the public, so each of these elements follow specific guidelines in order to achieve that.<\/p>\n\n\n\n

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