Unique Identity Request

In unique circumstances, campus departments or initiatives can request a unique branding identity. The circumstances are typically associated with endeavors that involve retail sales, partnerships with other universities, companies or organizations, or large-scale, reoccuring special events.

Answering the questions in the form below will allow the UWM Brand Committee to determine if you are eligible for a unique identity. The final decision on a unique identity is at the discretion of the vice chancellor for university relations.

Should it be determined you are eligible for a unique identity, University Relations & Communications’ designers will help you develop artwork that complies with the university’s brand standards and allows your initiative to stand out.