{"id":138,"date":"2025-06-09T09:06:40","date_gmt":"2025-06-09T14:06:17","guid":{"rendered":"https:\/\/uwm.edu\/academicaffairs\/?page_id=138"},"modified":"2026-03-09T13:39:30","modified_gmt":"2026-03-09T18:39:30","slug":"new-program-development","status":"publish","type":"page","link":"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/new-program-development\/","title":{"rendered":"New Program Development"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<p>The market for online programs is growing at a faster pace than overall enrollment in higher education (see the&nbsp;<a href=\"http:\/\/www.babson.edu\/news-events\/babson-news\/Pages\/2017-babson-survey-research-group-distance-education-enrollment-report.aspx\" rel=\"noreferrer noopener\" target=\"_blank\">Babson Report<\/a>&nbsp;for more detail). However,&nbsp;<a href=\"https:\/\/www.insidehighered.com\/news\/2017\/05\/22\/reports-finds-rising-competition-online-education-market\" rel=\"noreferrer noopener\" target=\"_blank\">the online program marketplace is becoming increasingly crowded<\/a>, as more universities develop an online strategy.<\/p>\n\n\n\n<p>Prior to launching a new online program, it is vital to conduct a competitive scan of the online marketplace. Because most of UWM\u2019s fully online student enrollment is drawn from the local area, that scan needs to include Milwaukee-area online programs in the discipline as well as other programs in the State (UW-System institutions and private institutions). The&nbsp;<a href=\"https:\/\/uwm.edu\/academicaffairs\/facultystaff\/uwmonline-pgmtoolkit\/for-opas\/pwp\/marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Marketing section<\/a>&nbsp;of the Toolkit includes readings that can help in new program development.<\/p>\n\n\n\n<p>The following steps are essential in launching a new online program:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze\u00a0<a href=\"https:\/\/uwm.edu\/institutional-research\/occupation-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">market demand<\/a><\/li>\n\n\n\n<li>Conduct a\u00a0<a href=\"https:\/\/uwm.edu\/academicaffairs\/wp-content\/uploads\/sites\/755\/2025\/07\/masters-healthcare-admin-online-competitive-scan.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">competitive scan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/academicaffairs\/facultystaff\/uwmonline-pgmtoolkit\/for-opas\/pwp\/budgeting-planning\/#prcing\" target=\"_blank\" rel=\"noreferrer noopener\">Determine pricing<\/a><\/li>\n\n\n\n<li>Develop a budget to support program online course conversion (if needed\u2014some programs develop over time as more online classes are offered)<\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/academicaffairs\/facultystaff\/uwmonline-pgmtoolkit\/for-opas\/policies-and-forms\/#progapp\" target=\"_blank\" rel=\"noreferrer noopener\">Seek UW System approval<\/a>\u00a0for online degrees (the approval process for certificates is a UWM-only process)\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/uwm.edu\/academicaffairs\/wp-content\/uploads\/sites\/755\/2025\/07\/sample-program-approval-request-online-major-jewish-studies.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sample Program Approval Request: Online Major in Jewish Studies<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Important Note: program marketing can begin only\u00a0<em>after<\/em>\u00a0UW-System approval is granted.<\/strong><\/li>\n\n\n\n<li>Create a dedicated web page (or at a minimum, add language to an existing program web page to indicate that the program is fully online)<\/li>\n\n\n\n<li>Send the URL to Laura Pedrick so that the program can be added to the UWM Online website and to the UWS\u00a0<a href=\"http:\/\/ecampus.wisconsin.edu\/online-degree-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCampus online program list<\/a>\u00a0for the UW System<\/li>\n<\/ul>\n\n\n\n<p>Note that UWM has some funds to support new online program marketing. Contact&nbsp;<a href=\"mailto:lpedrick@uwm.edu\">Laura Pedrick<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\"><div class=\"content_block\" id=\"custom_post_widget-215\"><nav aria-label=\"Sidebar\" class=\"uwm-p-navigation-list uwm-p-navigation-list--gold-border \"><div class=\"uwm-p-navigation-list--title\"><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/\">Online Program Toolkit<\/a><\/div><ul><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/\">Program Administrators<\/a><ul><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/program-administrators-responsibilities\/\">Program Administrators Responsibilities<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/state-authorization\/\">State Authorization<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/faculty-support\/\">Faculty Support<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/student-support\/\">Student Support<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/blended-courses\/\">Blended Courses<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/online-seed-funding\/\">Online Seed Funding<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/policies-and-forms\/\">Policies and Forms<\/a><\/li><li><a class=\"current\" href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/new-program-development\/\"><span aria-current=\"page\">New Program Development<\/span><\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/marketing\/\">Marketing<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/enrollment\/\">Enrollment<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-administrators\/budget-planning\/\">Budget \/ Planning<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/ensuring-quality\/\">Ensuring Quality<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/research\/\">Research<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/program-council\/\">Program Council<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/academicaffairs\/online-program-toolkit\/uw-flexible-option-degree\/\">UW Flexible Option Degree<\/a><\/li><\/ul><\/nav>\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":0,"parent":122,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-138","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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