Liza Longhini

Liza Longhini
Director of the Auto Advertising Standards Program

Liza Longhini started her career at UWM's SCE as Director of the Auto Advertising Standards Program in May of 2005. The Program, which began 23 years ago, is sponsored by ADAMM and Liza works hand-in-hand with the dealer association and the regulatory agencies to support the dealers in all areas of advertising.
Liza has over 16 years of experience in the automotive industry working with auto manufacturers, agencies and dealerships nationwide.

In 2010, Liza transitioned to a dual role of managing the Auto Program as well as serving as the Development Director for the school, leading its major donor, planned giving and corporate sponsorship programs.

Throughout her career she served in several national and community organizations that include: the Association of Fundraising Professionals, Alliance Francaise de Milwaukee and the We Care Fund
committee for the Dept. of Surgery at the Medical College of Wisconsin.

Liza is a native of Wisconsin but spent most of her formative years in the Upper Peninsula of Michigan. She graduated with a BA in Finance from Ferris State University and she's a known cardio junkie, foodie and avid traveler.