Sara Hayden is the Director of Marketing at the University of Wisconsin-Milwaukee, School of Continuing Education. An advocate of permission-based integrated marketing, she works with her team to implement digital and offline marketing initiatives to achieve award-winning results for 1500 university programs attracting over 19,000 annual participants. Sara has more than eighteen years of marketing experience in both agency and corporate environments and is regularly invited to speak about marketing trends at colleges and universities throughout WI. She began her career at a prominent advertising agency and later co-founded a marketing communications firm specializing in electronic marketing and public relations. Sample clients include Disney, Travel Michigan, Johnson Controls, Einstein Bagels, Birds Eye, Ringling Bros. and Barnum & Bailey Circus, First Weber, MasterLock and City of Milwaukee.
Sara earned her B.S. in Communication from Carroll College.