Michelle Primus


Michelle is a leadership and organization development practices expert with extensive knowledge in aligning culture and strategies for ultimate effectiveness. Her passion for developing people to drive strong business results combined with her facilitation skills and strong intuition serve to assist companies in reaching their goals while developing strong teams and people.

Over 17+ years, she added significant value as a top executive for Direct Supply, a leading organization in the long term healthcare industry. Having held positions in sales, learning and development, human resources and organizational development, Michelle has rich business
experiences to draw from. Her style of authentic leadership and passion for positive change has been a key influence in shaping the overall vision of organizations.

In 2014, Michelle collaborated with Jane Schroeder to create Momentum Partners. Momentum Partners is a consulting and coaching firm dedicated to comprehensive Talent Engagement. Together, we help individuals, teams and organizations build and sustain positive momentum by Inspiring Effective Leaders, Building Strong Teams and Coaching for Career Fulfillment.

Michelle earned her degree in Liberal Studies, with concentrations in communications and psychology from the College of St. Benedict in Minnesota. She is a registered corporate coach; an adjunct instructor at the University of Milwaukee’s Continuing Education and holds several additional certifications in facilitation, sales negotiations and leadership development. Michelle enjoys reading, doing Cross Fit, and spending time with family and friends. Michelle has lived in Milwaukee since 1991 and really enjoys the city, the lake and the people.