User Experience for the Web

User experience is the science of how users interact with the products and services, systems and organizations around them. Creating a positive user experience is one of the most important aspects of designing a digital experience.

Understand and apply basic user experience methodologies and tests such as ethnographic research, card sorting, usability testing (in-person and web-based), web analytics, customer satisfaction monitoring, etc., to help design, develop, and manage an omni-channel (web, mobile, and tablet) digital experience. Gain a working knowledge of usability best practices such as ensuring buttons and links appear clickable, creating touch-sized targets for mobile and making typography readable to avoid common usability mistakes.

Listen to John’s podcasts on User Experience.


John Dugan, Ph.D.

John Dugan, Ph.D.

John has been in the field of usability and user experience design for more than 20 years. He first was introduced to Human-Computer Interaction (HCI) in the early ’90s while working for a U.S. Air Force defense contractor. He holds a ... read more

Who Should Attend

Web designers/developers, marketing professionals, or anyone who is involved in the creation or update of websites and mobile apps.

Course Outline/Topics

  • Review the basics of user-centered design and the UX development process
  • Gain a deeper understanding on how to make a useful, usable, and desirable user experience
  • Explore the core research techniques professionals use to gain user insight, and get experience by working on hands-on exercises
  • Learn the basics of how to apply these customer insights to help drive the UX development process
  • Understand why and when to use different UX research techniques
  • Learn how to incorporate different UX data sources to gain a deeper understanding of a user experience


User Centered Design for Web and Mobile course or the equivalent and Web Development Fundamentals course or equivalent.

Dates and locations to be announced.