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User Experience for the Web

User experience is the science of how users interact with the products and services, systems and organizations around them. Creating a positive user experience is one of the most important aspects of designing a digital experience.

Understand and apply basic user experience methodologies and tests such as ethnographic research, card sorting, usability testing (in-person and web-based), web analytics, customer satisfaction monitoring, etc., to help design, develop, and manage an omni-channel (web, mobile, and tablet) digital experience. Gain a working knowledge of usability best practices such as ensuring buttons and links appear clickable, creating touch-sized targets for mobile and making typography readable to avoid common usability mistakes.

Listen to John’s podcasts on User Experience.

Who Should Attend

Web designers/developers, marketing professionals, or anyone who is involved in the creation or update of websites and mobile apps.

Course Outline/Topics

  • Review the basics of user-centered design and the UX development process
  • Gain a deeper understanding on how to make a useful, usable, and desirable user experience
  • Explore the core research techniques professionals use to gain user insight, and get experience by working on hands-on exercises
  • Learn the basics of how to apply these customer insights to help drive the UX development process
  • Understand why and when to use different UX research techniques
  • Learn how to incorporate different UX data sources to gain a deeper understanding of a user experience


User Centered Design for Web and Mobile course or the equivalent and Web Development Fundamentals course or equivalent.

All sessions are Face-to-Face unless otherwise noted.

Wed., June 8


Location: To Be Announced

Instructor: John Dugan Ph.D.

Fee: $349

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5071-8806

Registration Deadline: Tue., June 7

Register Now