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The State of Social Media (DES)

Examine social media from its beginnings to the current state. Get an overview of how social media is used in business communication, presented through case studies demonstrating the success and failure of social strategies.

Areas of Focus:

Social media evolution
– Rise of social media, definitions and usage
– Integration into communication programs

Social platforms
– Types of platforms
– Usage and adoption
– Success stories

Social media approaches
– Social marketing
– Social communications
– Promotional

This course can be taken as standalone or as part of the Social Media Online Certificate.

This course can be applied to the Business Communication Certificate.


Required Textbook
(Purchased by Participant)

- Social Media ROI, by Olivier Blanchard
ISBN 0789747413

Dates and locations to be announced.