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Systematic Approach to Increasing Transit Ridership

Public transportation is a product – an important and integral part of our communities – but a product, nonetheless. Unless someone is willing to pay to use that product and does, in fact, pay the fare and get on the bus/van/taxi, there is not much point to providing the service!

Focus your efforts on the most productive ways to get people on your service and to keep them riding once they try it. It is not just about marketing, but about taking a comprehensive step-by-step approach to service design and delivery, and ridership development. It is about finding your “avatar” (your ideal customer), and about building and maintaining relationships.

This course can be applied to the Transit Hub Management Online Certification Series.

Instructors

Anita Gulotta-Connelly

Anita Gulotta-Connelly has more than 30 years of experience in the transit industry. She began her career in transit planning and also worked in transit operations and administration before becoming the managing director of the Milwaukee County Transit System. She ... read more

Joe Caruso

Joe Caruso has nearly four decades of transit experience and is a nationally recognized leader in public transit marketing. For more than 28 years he served as the marketing director for the Milwaukee County Transit System. Currently he is the ... read more

Benefits and Learning Outcomes

  • Learn productive ways to get people on your service and to keep them riding

Course Outline/Topics

Systematic Approach to Increasing Transit Ridership is divided into six key topics:

1) Focusing on your strengths

2) Finding your avatar

3) Building a positive image

4) Getting your customers to take the first step

5) Consistently delivering quality services

6) Building and maintaining a relationship with your customer

Dates and locations to be announced.