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Social Media Manager Certificate

This course is designed to create a foundational understanding of the rise of social media and its place in today’s business world. Topics include a discussion of various social media platforms and the impact on business. Explore data that supports the use and integration of social media into the business environment. Review the changes in the digital landscape and the evolution of social media through case studies for both successful and failed social media programs.
 Learning Objectives:
  • Understanding the impact of social media on the business environment
  • Identifying and applying social media usage data to business strategy
  • Understanding social media’s impact on your business

Listen to Jamey’s podcasts on Social Media and the Social Media Manager Certificate.

Instructor

Jamey Shiels

Jamey Shiels

Jamey is the Director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of Eastern Wisconsin and Northern Illinois. ... read more

Who Should Attend

Individuals responsible for the strategic planning, alignment and integration of social media within their organization.

Benefits and Learning Outcomes

  • Demonstrate the importance that social media has in the business strategy by presenting case studies and business data relevant to your organization
  • Highlight opportunities to leverage social media within your industry

Course Outline

1) Aligning Business & Social Media Goals
  • Writing SMART Goals
  • Business Goals vs Objectives vs Strategies vs Tactics
2) Know Your Audience
  • Social Media Monitoring
  • Content Marketing Personas
3) Social Platforms
  • Facebook, Twitter, LinkedIn
  • YouTube, Instagram, Messaging
5) Social Media Strategies & Tactics
  • Strategies that support objectives
  • Defining actions and outcomes
  • Plan development
6) Social Media Metrics
  • Defining metrics
  • URL tracking
  • Report development
7) Social Media Content
  • voice and tone
  • creation vs curation
  • branded content
  • drive engagement
8) Content Calendars & Tools
  • Content development planning
  • Production planning
  • Scheduling and publishing
9) Capstone Project

Testimonials

"Jamey does a fantastic job with the slide presentations and provides valuable feedback to each comment that students make throughout the course."  —  Student, 2014

"I loved the course. It gave me confidence in my social marketing that I was missing. I am very proud of my Gen X self since I really didn’t grow up in this technology age."  —  Student, 2016

Danielle Creapeau - Social Media Manager Certificate

Course available Sept. 26-Dec. 11

Location: Online

Instructor: Jamey Shiels

Fee: $2,499

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-9246

Note: Access to Course Site

You will receive an email approximately one week prior to the start date of the class with instructions on setting up your username and password and how to access the online course site.

Course Requirements

This is an instructor-facilitated, online asynchronous course. You are required to have routine access to a computer with Internet and a recent version of Microsoft Office Suite or comparable program. Course materials will be provided in the online course site (D2L).

Expectations

Each week you will be given readings and assignments to complete. Please log in and complete assignments within the deadlines given in order to be awarded CEUs and the Certificate of Completion. Within the posted deadline you will be able to complete the readings and assignments at your leisure. If you have questions about deadlines you can work with the instructor.

Completion

Certificates of Completion will be mailed once your coursework has been completed.

Registration Deadline: Sun., Sept. 25

Registration deadline has passed.

Course available Feb. 27-May 21, 2017

Location: Online

Instructor: Jamey Shiels

Fee: $2,499

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-9247

Note: Access to Course Site

You will receive an email approximately one week prior to the start date of the class with instructions on setting up your username and password and how to access the online course site.

Course Requirements

This is an instructor-facilitated, online asynchronous course. You are required to have routine access to a computer with Internet and a recent version of Microsoft Office Suite or comparable program. Course materials will be provided in the online course site (D2L).

Expectations

Each week you will be given readings and assignments to complete. Please log in and complete assignments within the deadlines given in order to be awarded CEUs and the Certificate of Completion. Within the posted deadline you will be able to complete the readings and assignments at your leisure. If you have questions about deadlines you can work with the instructor.

Completion

Certificates of Completion will be mailed once your coursework has been completed.

Registration Deadline: Sun., Feb. 26, 2017

Register Now