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Social Media Manager Certificate

The Social Media Manager Certificate is for individuals responsible for the strategic planning, alignment and integration of social media within their organization. The certificate is offered in a 12-week, online format so you can complete it on your own time, at your own pace.

Course elements and curriculum are focused on:

  • Identifying business opportunities that social media can support
  • Aligning social media efforts to organizational goals
  • Delivering a social media strategy
  • Creating content roadmaps and measurement frameworks that integrate social media into the business

Course content includes the following topics:

  • Social Media and Your Business
  • Listening and Monitoring Frameworks
  • Developing and Integrating Social Media Strategy
  • Content Planning and Management
  • Social Media ROI
  • Social Media Capstone

 

 

Who Should Attend

Individuals responsible for the strategic planning, alignment and integration of social media within their organization.

Benefits and Learning Outcomes

  • Learn to identify how social media can support your business goals and overall organizational goals
  • Create and manage the delivery of a social media strategy
  • Create content roadmaps and measurement frameworks that integrate social media into your business

Danielle Creapeau - Social Media Manager Certificate

Jamey does a fantastic job with the slide presentations and provides valuable feedback to each comment that students make throughout the course.

— Student, 2014

I really enjoyed the choice of reading material. Social Media ROI was a great book and I learned a lot that can and will be applied to our social media program. The videos followed very closely with the book, which is great!

— student, 2014

Online, course available Sept. 21-Dec. 13

Location: Online

Instructor: Jamey Shiels

Fee: $2,499 call for payment options

CEUs: 4.2

Enrollment Limit: 20

Program Number: 5026-8409

Registration Deadline: Mon., Sept. 14

Register Now

Online, course available Feb. 29-May 22, 2016

Location: Online

Instructor: Jamey Shiels

Fee: $2,499 call for payment options

CEUs: 4.2

Enrollment Limit: 20

Program Number: 5026-8414

Registration Deadline: Mon., Feb. 22, 2016

Register Now

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