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Social Media Manager Certificate

This course is designed to create a foundational understanding of the rise of social media and its place in today’s business world. Topics include a discussion of various social media platforms and the impact on business. Explore data that supports the use and integration of social media into the business environment. Review the changes in the digital landscape and the evolution of social media through case studies for both successful and failed social media programs.
 Learning Objectives:
  • Understanding the impact of social media on the business environment
  • Identifying and applying social media usage data to business strategy
  • Leverage social media to achieve business objectives

Listen to Jamey’s podcasts on Social Media and the Social Media Manager Certificate.


Jamey Shiels

Jamey Shiels

Jamey is the Director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of Eastern Wisconsin and Northern Illinois. ... read more

Who Should Attend

Individuals responsible for the strategic planning, alignment and integration of social media within their organization.

Benefits and Learning Outcomes

  • Demonstrate the importance that social media has in the business strategy by presenting case studies and business data relevant to your organization
  • Highlight opportunities to leverage social media within your industry

Course Outline

1) Aligning Business & Social Media Goals
  • Writing SMART Goals
  • Business Goals vs Objectives vs Strategies vs Tactics
2) Know Your Audience
  • Social Media Monitoring
  • Content Marketing Personas
3) Social Platforms
  • Facebook, Twitter, LinkedIn
  • YouTube, Instagram, Messaging
5) Social Media Strategies & Tactics
  • Strategies that support objectives
  • Defining actions and outcomes
  • Plan development
6) Social Media Metrics
  • Defining metrics
  • URL tracking
  • Report development
7) Social Media Content
  • voice and tone
  • creation vs curation
  • branded content
  • drive engagement
8) Content Calendars & Tools
  • Content development planning
  • Production planning
  • Scheduling and publishing
9) Capstone Project


"This course was wonderful! I really feel as though I learned a lot and am confident in taking this new information to the Directors of my organization. The instructor gave great feedback. I really enjoyed this class."  —  Participant, 2016

"I loved the course. It gave me confidence in my social marketing that I was missing. I am very proud of my Gen X self since I really didn’t grow up in this technology age."  —  Participant, 2016

Danielle Creapeau - Social Media Manager Certificate

Course available Feb. 27-May 21

Location: Online

Instructor: Jamey Shiels

Fee: $2,499

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-9247

Note: Access to Course Site

You will receive an email approximately one week prior to the start date of the class with instructions on setting up your username and password and how to access the online course site.

Course Requirements

This is an instructor-facilitated, online asynchronous course. You are required to have routine access to a computer with Internet and a recent version of Microsoft Office Suite or comparable program. Course materials will be provided in the online course site (D2L).


Each week you will be given readings and assignments to complete. Please log in and complete assignments within the deadlines given in order to be awarded CEUs and the Certificate of Completion. Within the posted deadline you will be able to complete the readings and assignments at your leisure. If you have questions about deadlines you can work with the instructor.


Certificates of Completion will be mailed once your coursework has been completed.

Registration Deadline: Sun., Feb. 26

Registration deadline has passed.