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Social Media Analytics – Tracking, Measuring and Reporting

This course explores the active measurement of a social media program. Curriculum focuses on the development of focused tracking materials that capture platform performance and reporting needs for a successful measurement program. Explore development of process and documentation to capture KPI’s (key performance indicators) and performance data.

Key deliverables from this course include:

  • Social Media Scorecard and Performance Report

This course can be applied to the Digital Marketing Certificate.

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media tracking, measuring and reporting concepts and strategy.

Benefits and Learning Outcomes

  • Understand the role of measurement of social media activities
  • Understand the tools available to track social media performance within and across platforms
  • Define and capture KPI’s and performance reports

Course Outline/Topics

  • Establish consistent platform metrics
  • Develop a social media tracking framework
  • Create a social media performance report
  • Explore the role of measurement of social media activities

Prerequisites

Understanding of social media within an organization social media platforms.

All sessions are Face-to-Face unless otherwise noted.

Online, course available Feb. 1-14, 2016

Location: Online

Instructor: Jamey Shiels

Fee: $429

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-8408

Registration Deadline: Fri., Jan. 29, 2016

Register Now

Online, course available June 6-19, 2016

Location: Online

Instructor: Jamey Shiels

Fee: $429

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-8407

Registration Deadline: Fri., June 3, 2016

Register Now

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